Consultant Relations Manager - West

ABOUT US Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.). Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave). Sparrow is headquartered in San Francisco but all employees work remotely across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems. As a Consultant Relations Manager - West, you will execute Sparrow’s go-to-market strategy across our most strategic partnerships—identifying, deepening, and maintaining relationships with top brokers, consultants, and channel partners. You’ll play a critical role in expanding Sparrow’s influence across the employee benefits ecosystem by creating trusted advisors and raving fans. This role is ideal for a relationship-driven, innovative storyteller with deep experience working with employee benefits brokers and consultants across the small, mid-market, and/or enterprise segments. You understand how to operate at both the office level (program development, enablement, GTM planning) and the individual level (trusted relationships, influence, credibility). Reporting to the Head of Channel Sales, you’ll leverage a mix of in-house insights and external data to identify new opportunities, nurture long-term partnerships, and activate brokers and consultants—solidifying Sparrow’s position as the leading leave management solution in the market. WHAT YOU WILL DO CHANNEL ENABLEMENT & GTM EXECUTION - Execute and operationalize partner enablement and go-to-market programs that help brokers and consultants effectively understand, evaluate, and support Sparrow’s solutions. - Deliver partner-facing resources, training, and sales tools in collaboration with Channel Leadership and Revenue Enablement, ensuring materials are relevant, actionable, and easy to adopt. - Generate pipeline for Account Executives and support in those pitches, RFPs, and finalist presentations, ultimately resulting in closed won revenue. - Capture and synthesize partner insights to inform product improvements, positioning, and future program enhancements. RELATIONSHIP BUILDING & PARTNER ENGAGEMENT - Build and nurture strong, trust-based relationships with brokers, consultants, and other channel partners in your core geographies to increase awareness and adoption of Sparrow’s leave management platform. - Serve as a primary point of contact for them, managing regular touchpoints, enablement sessions, and joint planning activities. - Act as a Sparrow ambassador within the partner ecosystem, ensuring consistent messaging, responsiveness, and a high-quality partner experience. ABOUT YOU Experience: - 3-5+ years of experience working with employee benefits brokers, either in a sales capacity at a carrier or point solution or in-house. - Proven track record of developing and maintaining strong referral partners that influence top of funnel pipeline, building strong relationships through in-person and virtual methods, and playing a critical role in helping close deals in partnership with the sales team. Travel and Location Expectations: - Located in or around one of our core West Region geographies strongly preferred: San Francisco Bay Area, Los Angeles Metro Area, San Diego. - Anticipated travel 25-50% depending on time of year and location. Skills & Competencies: - Strong working knowledge of the emplo