VP, Brand & Communications

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Brand & Communications based in the United States. This is a senior brand and communications leadership role responsible for shaping a unified brand across education, live entertainment, and commercial partnerships. You will translate a mission centered on human connection, presence, attention, and digital wellbeing into a compelling and differentiated market narrative. The role combines high-level brand strategy with hands-on creative, content, communications, and event execution. You will lead a lean internal team while collaborating closely with sales, education, artist relations, and commercial stakeholders. You will also oversee agencies, freelancers, and production partners, maintaining a consistently high creative and communications standard. This is a highly visible player-coach opportunity for a builder who enjoys operating in an ambitious, fast-moving environment. The successful leader will help strengthen brand equity, expand visibility, and create experiences that resonate across diverse audiences and channels. Own the overarching brand platform, positioning, messaging, voice, and creative standards across multiple business segments, ensuring the organization presents one coherent and recognizable story. Lead company-wide communications, including media and public relations, executive communications, thought leadership, and the external point of view on presence, attention, and digital wellbeing. Personally write, edit, and shape high-impact communications and creative work across websites, campaigns, social media, executive materials, and other key brand touchpoints. Develop and maintain scalable brand guidelines, voice-and-tone standards, creative systems, and processes that support consistent execution as the organization grows. Direct creative and content development across campaigns, brand films, photography, design, editorial content, and social media, working closely with internal and external creative talent. Own the digital and social presence from strategy and editorial planning through content creation, publishing, and performance refinement. Establish and protect a high creative-quality bar, reviewing work from internal teams, agencies, freelancers, and production partners before launch. Lead the brand experience across concerts, festivals, trade shows, school and district events, and partner activations, including hands-on participation at key events. Partner with Sales, Education, and Artist Relations to develop event environments, booths, signage, materials, and activations that reinforce brand standards and support commercial objectives. Identify high-impact launches, partnerships, cultural moments, and other opportunities that can increase brand visibility and influence efficiently. Build and lead a lean internal creative and content/social team while managing external agencies, freelancers, designers, editors, and production partners. Own the brand and communications budget, determining when capabilities should be developed internally versus supported through agencies or freelance specialists. Contribute brand, communications, and market perspectives to broader marketing and company strategy as a member of the Marketing Leadership Team. Act as a trusted internal brand guardian across Marketing, Sales, Product, Education, and other functions, promoting consistency while enabling teams to move quickly. Requirements Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and professional experience. 10–15+ years of progressive experience in brand, communications, creative, or related leadership roles, including responsibility for the brand and/or communications strategy of an entire business. Demonstrated experience building and leading teams and managing agencies, freelancers, and other external creativ