Senior Manager – GEO Strategy & Operations

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager – GEO Strategy & Operations based in United States. This is a strategic marketing and operations leadership role focused on advancing Generative Engine Optimization (GEO) across a U.S. brand portfolio. You’ll translate enterprise GEO strategy into actionable priorities that improve digital discoverability, content performance, and marketing impact. The role sits at the intersection of AI-powered search, digital strategy, commercial operations, content, and analytics. You’ll coordinate cross-functional teams, agencies, technology platforms, and external partners to turn insights into measurable business actions. Success requires strong influence in a matrixed environment, comfort working directly in emerging digital platforms, and the ability to drive initiatives from strategy through execution. This is an opportunity to help shape how brands adapt to the rapidly evolving landscape of generative search and AI-driven discovery. Translate enterprise GEO strategy, standards, and priorities into clear plans and high-value opportunities across the U.S. brand portfolio. Coordinate GEO priorities and planned activities across brands, aligning business needs, enterprise direction, available capacity, and strategic objectives. Work directly with GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate actionable follow-up. Lead recurring cross-functional GEO reviews, bringing together Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders. Establish clear decisions, owners, timelines, and follow-up actions while escalating cross-portfolio issues and decisions when required. Translate GEO insights into practical improvements across marketing plans, content strategies, digital experiences, communications, channels, and launch readiness. Partner with Decision Sciences to interpret GEO reporting, monitor performance, identify optimization opportunities, and support data-informed decision-making. Coordinate assigned platforms, agencies, and external partners, overseeing inputs, deliverables, timelines, quality, knowledge transfer, and resource or scope escalations. Apply enterprise GEO governance, operating processes, measurement standards, and best practices while sharing learnings and recommending improvements to the broader GEO organization. Help integrate emerging digital and AI-powered capabilities into brand planning, content development, and marketing workflows. Requirements A Doctorate degree plus 2 years of relevant experience; or a Master’s degree plus 4 years; or a Bachelor’s degree plus 6 years; or an Associate’s degree plus 10 years; or a high school diploma/GED plus 12 years of experience in Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or a related discipline. Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives is strongly preferred. Working knowledge of AI-powered search, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), content structure, and digital discoverability. Experience working directly with digital, search, marketing technology, or analytics platforms and translating platform findings into clear marketing and business actions. Strong understanding of how emerging digital capabilities can be incorporated into brand planning, content development, customer engagement, and launch workflows. Demonstrated ability to lead and influence cross-functional stakeholders across multiple brands and functions within a complex, matrixed organization. Experience managing agencies, technology vendors, and strategic partners, including the ability to establish expectations, monitor delivery, resolve issues, and drive change. Strong analytical and strate