Analista de CRM Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de CRM Marketing based in Brazil. This role sits at the intersection of CRM, digital marketing, data, and growth, helping turn customer insights into scalable business opportunities. You will take ownership of CRM-driven expansion strategies and contribute to initiatives across the marketing funnel. The position combines strategic thinking with hands-on execution, from campaign planning and automation to experimentation and performance analysis. You will use HubSpot and analytics platforms to identify opportunities, improve conversion, and strengthen customer growth. Collaboration with Product, Customer Success, Sales, partners, and affiliates will be essential to aligning initiatives and maximizing impact. It is an opportunity to become a technical reference for the marketing team while helping shape growth strategies in a dynamic and evolving environment. Develop and execute data-driven growth strategies aligned with broader business objectives, using customer and funnel insights to identify opportunities. Plan and execute inbound marketing, brand and product positioning, events, conversion optimization, and other initiatives designed to accelerate customer acquisition and expansion. Develop integrated inbound campaigns with partner programs and co-marketing initiatives, focusing on generating and expanding qualified customer opportunities. Identify opportunities to leverage partners and affiliates in high-impact campaigns and growth initiatives. Design and run A/B tests and other experiments to validate hypotheses, improve campaign performance, and optimize conversion rates. Own the customer expansion strategy within the CRM environment, particularly through HubSpot. Use marketing automation and analytics tools to improve lead-generation, engagement, conversion, and customer expansion performance. Build reports and analyses for internal stakeholders, translating data into actionable insights and recommendations for improvement. Monitor funnel performance and identify gaps, trends, and opportunities for sustainable growth. Collaborate closely with Product, Customer Success, Sales, and other cross-functional teams to align customer expansion initiatives. Act as a technical reference for the marketing team, contributing expertise, autonomy, and a growth-oriented perspective to strategic initiatives. Requirements: Solid experience in digital marketing, particularly inbound marketing, CRM, growth initiatives, and marketing funnel optimization. Hands-on experience with HubSpot , including CRM and marketing automation capabilities. Experience using data and analytics platforms such as Google Analytics, Tableau, Looker, or similar tools. Knowledge of SEO, paid media, and multichannel customer acquisition strategies. Strong analytical and results-oriented mindset, with experience creating reports, interpreting performance data, and presenting actionable insights to stakeholders. Ability to conduct A/B testing, experimentation, and performance optimization based on data. Excellent communication and collaboration skills, with the ability to work effectively across Marketing, Product, Sales, and Customer Success teams. Proactive, self-directed approach with a strong sense of ownership and accountability. Experience working autonomously while balancing strategic priorities with hands-on execution. Experience in B2B and/or B2C SaaS environments is a plus. Familiarity with the dental, healthcare, beauty, or wellness market is an advantage. Postgraduate degree or MBA in Marketing is a plus. Certifications in digital marketing or data analytics are desirable. Benefits: Food allowance through Caju. Culture allowance. Quarterly performance bonus based on target achievement. Annual bonus linked to strategic business results. Education and study allowance. Wellhub access, including fitness and wellness serv