Creative Strategist / Copywriter (E-Commerce)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist / Copywriter (E-Commerce) based in Canada. This is a performance-driven creative role focused on turning customer insights into advertising that converts. You’ll combine creative strategy, direct-response copywriting, and data analysis to develop high-performing campaigns across paid social channels. Your work will span video scripts, static ads, landing pages, email campaigns, and creative briefs. You’ll collaborate closely with growth, design, video, and UGC teams to turn concepts into compelling customer experiences. Performance data will guide your decisions, helping you identify winning patterns and continuously improve creative output. The role offers significant creative ownership, autonomy, and direct exposure to commercial results within a fast-moving DTC environment. It’s an ideal opportunity for a strategic copywriter who enjoys testing ideas, studying consumer behaviour, and creating work that drives measurable growth. Develop creative concepts, messaging angles, and campaign ideas based on customer insights, competitor research, and performance data. Write persuasive scripts for UGC and video advertisements, with a strong focus on capturing attention immediately and driving action. Create direct-response copy for static ads, landing pages, email campaigns, and other customer acquisition assets. Translate strategic ideas into clear, actionable creative briefs for designers, video editors, and UGC creators. Analyse advertising performance to identify winning creative patterns, audience responses, and opportunities for iteration. Continuously refine and expand successful concepts based on performance insights and testing results. Collaborate with growth and marketing teams to align creative output with campaign objectives, acquisition goals, and testing roadmaps. Monitor creative trends and emerging formats across Meta, TikTok, and other relevant advertising platforms. Adapt messaging and creative approaches for different audiences, products, and stages of the customer journey. Contribute proactively to a fast-moving creative environment where experimentation, learning, and measurable performance are highly valued. Requirements 3+ years of professional experience in creative strategy and copywriting within DTC e-commerce, an agency, or a freelance environment. Proven experience creating high-performing paid social advertising for platforms such as Meta and TikTok. Strong understanding of direct-response copywriting, consumer psychology, persuasive messaging, and conversion principles. Demonstrated ability to turn customer research and performance data into actionable creative concepts. Experience writing video, UGC, static advertising, landing-page, and email copy. Ability to adapt tone of voice and messaging across different audiences, products, and customer segments. Strong understanding of what makes DTC advertising effective, including hooks, angles, offers, and calls to action. Excellent written English and strong communication skills. Comfortable working independently, managing priorities, and communicating asynchronously in a remote environment. Highly curious and commercially minded, with a habit of studying advertising trends, competitor creative, and successful hooks. Experience in health, wellness, beauty, personal care, or related consumer categories is a significant advantage. Benefits 100% remote work with the flexibility to work from anywhere. Minimum four-hour daily overlap with UK/GMT working hours. Independent contractor structure with significant autonomy. Direct collaboration with founders and minimal management layers. Creative freedom to test ideas and take ownership from concept through execution. Opportunity to contribute to a profitable, fast-growing DTC e-commerce business. Product-related perks within the health and wellness space. Work with a