Managing Counsel, GTM & Commercial

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Managing Counsel, GTM & Commercial based in United States. This is a senior legal leadership role overseeing go-to-market legal strategy and commercial support within a fast-moving, technology-driven environment. You will serve as a trusted advisor to Marketing, Sales, Business Development, Partnerships, Affiliate, and Customer Marketing teams. The role combines sophisticated legal counseling with practical business partnership, helping teams pursue ambitious initiatives while managing material risk. You will guide matters involving advertising, consumer protection, AI in marketing, influencer and affiliate programs, trademarks, and strategic commercial relationships. You will also oversee a commercial legal team, establish scalable processes, and develop legal professionals for broader responsibilities. Success requires strong judgment, executive presence, creativity, and the ability to find practical paths forward in situations without a perfect playbook. This is an opportunity to shape a growing legal function while working closely with senior leaders across a global, remote-first organization. Lead GTM legal strategy: Serve as the senior legal advisor to Marketing, Affiliate, Product Marketing, Business Development, Enterprise Sales, and Customer Marketing, providing practical guidance on high-impact initiatives and helping teams achieve business objectives while appropriately managing risk. Advise on advertising and consumer protection: Counsel teams on FTC requirements, endorsements and testimonials, TCPA and state mini-TCPAs, CAN-SPAM, telemarketing regulations, auto-renewals, free trials, and other applicable U.S. and international requirements. Guide AI-related marketing activities: Advise on legal considerations surrounding AI-generated content, AI-related claims, and the use of AI tools in customer-facing, promotional, and advertising activities. Support strategic GTM initiatives: Provide legal guidance on marketing campaigns, social influencer and affiliate programs, sponsorships, media and talent partnerships, events, and other customer-facing initiatives, emphasizing creative and commercially viable solutions. Build scalable compliance frameworks: Develop and maintain training programs, playbooks, templates, escalation frameworks, and self-service resources that help business teams engage Legal efficiently and consistently. Oversee influencer and affiliate programs: Establish and maintain appropriate contractual, governance, content-review, and disclosure frameworks, including compliance with applicable endorsement requirements. Manage customer- and partner-facing terms: Oversee the development and enforcement of Terms of Service, affiliate program terms, contest and promotion rules, and other GTM-related contractual frameworks. Protect intellectual property and brand assets: Oversee trademark portfolio management, brand-protection activities, domain matters, DMCA issues, and relationships with external trademark counsel. Oversee commercial legal operations: Provide leadership across the commercial legal function, including strategic agreements, technology and integration partnerships, enterprise customer arrangements, sponsorships, events, and other complex commercial relationships. Establish commercial risk standards: Partner with senior legal leadership to develop and operationalize risk frameworks, negotiation parameters, approval thresholds, and escalation processes. Lead and develop the legal team: Set clear expectations around ownership, judgment, responsiveness, and performance while mentoring attorneys and legal professionals and expanding their capabilities. Partner cross-functionally: Work closely with Product, Privacy, Compliance, Finance, Legal Operations, and executive leadership on matters requiring coordinated legal and business judgment. Drive continuous improvement: P