Creative Strategist for E-commerce Wellness Brand

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist for E-commerce Wellness Brand based in Brazil. This is a data-driven creative strategy role supporting a fast-growing DTC e-commerce business in the women’s health and wellness space. You’ll turn customer research, market insights, and advertising performance data into concepts designed to drive acquisition and subscription growth. Your work will span Meta, TikTok, and other paid social channels, covering everything from hooks and messaging angles to scripts and storyboards. You’ll collaborate closely with media buyers, designers, video editors, and UGC creators to turn strategic ideas into high-performing creative. Performance measurement will be central to the role, with metrics such as CTR, CPA, CVR, ROAS, and video retention informing ongoing decisions. You’ll build structured testing plans, identify winning creative patterns, and continuously develop new iterations to scale results. The role offers the opportunity to make a measurable impact in a remote, international e-commerce environment focused on growth and experimentation. Develop creative strategies and advertising concepts for Meta, TikTok, and other paid social channels, with a focus on customer acquisition and subscription growth. Research target customers, competitors, market trends, pain points, needs, and purchasing motivations to identify compelling creative opportunities. Translate research and performance insights into hooks, messaging angles, concepts, scripts, storyboards, and advertising narratives. Create clear and actionable creative briefs for video editors, designers, and UGC creators. Build and manage structured creative testing plans, ensuring concepts and variations are tested systematically. Analyse performance indicators including CTR, CPA, CVR, ROAS, and video retention to evaluate creative effectiveness. Identify winning advertisements and develop strategic iterations to improve and scale performance. Collaborate with media buyers and creative production teams to align creative strategy with paid media objectives. Organise creative tests, performance results, learnings, and insights to inform future campaigns. Develop creative approaches using formats such as UGC, testimonials, problem-solution ads, product demonstrations, and educational content. Ensure advertising concepts and messaging remain aligned with brand positioning and applicable advertising guidelines. Requirements Proven experience working as a Creative Strategist within DTC e-commerce or performance marketing environments. Strong understanding of direct-response advertising and performance-focused creative strategy. Hands-on experience developing paid social creative for Meta and TikTok. Ability to transform customer research, market insights, and performance data into actionable creative concepts. Experience writing advertising hooks, scripts, copy, storyboards, and detailed creative briefs. Strong understanding of UGC, testimonials, product demonstrations, problem-solution advertising, and educational creative formats. Good knowledge of e-commerce funnels, customer acquisition, and conversion-focused marketing. Strong analytical capabilities, with the ability to interpret creative performance data and turn insights into decisions. Excellent communication and organisational skills, with the ability to collaborate effectively across remote teams. A portfolio or examples demonstrating advertising work that generated measurable results. Experience in women's health, wellness, supplements, beauty, or personal care is an advantage. Experience with Shopify and subscription-based e-commerce businesses is a plus. Familiarity with creative research, performance analytics, or advertising intelligence tools is beneficial. Understanding of health and wellness advertising compliance is an additional advantage. Benefits Competitive salary paid