Head of Brand Narrative & Keynote

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Brand Narrative & Keynote based in the United States. This is a senior, high-visibility marketing leadership role responsible for shaping the overarching company and brand narrative. You’ll translate company vision, product direction, customer insight, and market dynamics into messaging that resonates across audiences and segments. The role combines strategic narrative development with hands-on execution across campaigns, sales enablement, content, and major brand moments. You’ll work closely with executive leadership, including the CEO, and become a central voice in how the business communicates its differentiation. A major focus will be owning the narrative and development of the company’s annual keynote, from story arc through execution. You’ll initially operate as a high-impact individual contributor, establishing foundational frameworks before building and leading a team. The ideal environment is fast-moving and highly collaborative, with significant autonomy, ambiguity, and opportunity to influence company direction. Own and continuously evolve the overarching company and brand narrative, creating a clear differentiation story that can scale across audiences, segments, and channels. Develop and maintain a messaging framework that serves as the foundation for go-to-market campaigns, sales enablement, content, events, and other customer-facing initiatives. Ensure consistency between company-level messaging and segment-specific narratives across startup, mid-market, and enterprise audiences. Stay closely connected to customers and frontline teams by reviewing sales conversations, interviewing customers, gathering feedback, and conducting qualitative and quantitative market research. Use AI-enabled tools to synthesize large amounts of customer, market, and business information and turn findings into actionable narrative insights. Own the narrative strategy for the annual keynote, partnering directly with the CEO and collaborating with Product, Engineering, and Product Marketing teams to create a compelling and cohesive story. Lead keynote planning, speaker coordination, content development, and the execution details required to deliver a high-impact event. Develop messaging, sales decks, enablement materials, and other content for startup and lower mid-market audiences while partnering with enterprise marketing leadership to maintain cross-segment alignment. Collaborate with Partnerships and other teams to ensure strategic programs and initiatives are reflected coherently in the broader company narrative. Begin as a hands-on individual contributor, building the narrative frameworks, processes, and operating foundations before growing and hiring a team. Provide senior-level thought leadership on how customer needs, industry developments, product evolution, and company strategy should influence the stories communicated to the market. Requirements: Significant senior-level experience in Product Marketing, Brand or Corporate Marketing, Content, Communications, or a closely related discipline, with a strong track record of owning high-impact narratives. Demonstrated ability to work directly with CEOs and senior executives on high-stakes storytelling, strategic positioning, and executive communications. Strong strategic thinking and narrative development skills, with the ability to connect company vision, market dynamics, customer insights, and product direction into a coherent story. Experience developing scalable messaging frameworks that can be adapted across different customer segments, channels, and business functions. Strong understanding of customer research and market intelligence, including the ability to combine qualitative feedback, quantitative research, sales insights, and industry trends. Excellent written and verbal communication skills, with the ability to make complex ideas clea