UA Manager (Meta Ads)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a UA Manager (Meta Ads) based in India. This is a hands-on User Acquisition role with end-to-end ownership of Meta Ads as a core growth channel. You will manage significant paid social budgets while focusing on sustainable performance through ROAS, LTV, and efficient scaling. The role combines campaign execution, experimentation, creative and funnel optimization, and data-driven decision-making. You will also work within an automation-first environment, helping improve the systems and algorithms that support acquisition at scale. Close collaboration with product and creative teams will allow you to identify and unlock new growth opportunities. This is an ideal opportunity for a performance marketer who wants meaningful channel ownership and measurable business impact. Own Meta Ads acquisition campaigns end-to-end, from campaign setup and testing through optimization and scaling. Manage and grow significant monthly paid social budgets while maintaining a strong focus on ROAS, LTV, and overall acquisition efficiency. Develop, launch, test, and scale campaign structures, targeting strategies, and performance approaches. Work hands-on within advertising accounts to monitor performance, diagnose issues, and implement optimization opportunities. Operate and contribute to the continuous improvement of UA automation systems, algorithms, rules, and campaign structures. Design and execute structured testing frameworks to evaluate campaigns, audiences, creatives, funnels, and acquisition strategies. Partner with product and creative teams to develop and test new creative concepts, funnel improvements, and growth experiments. Identify scalable acquisition opportunities and translate performance data into actionable growth strategies. Analyze campaign and funnel performance to uncover trends, opportunities, and potential efficiency improvements. Maintain clear documentation of campaign logic, processes, testing approaches, and operational best practices. During the first three months, take full ownership of Meta Ads performance, become proficient in the relevant funnels, metrics, and automation logic, and independently identify and execute scaling opportunities. Contribute actionable recommendations for improving automation, campaign structures, and the overall User Acquisition function. Requirements 3+ years of professional experience in User Acquisition, Performance Marketing, or a closely related discipline. Strong hands-on experience managing and scaling Meta Ads campaigns. Demonstrated experience managing significant paid social advertising budgets. Experience working with subscription-based businesses or B2C digital products. Strong analytical mindset with a demonstrated ability to use data to make decisions and evaluate performance. Experience designing and running structured experiments and interpreting test results. Strong understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys. Advanced working proficiency with Excel and Google Sheets for campaign analysis, reporting, and performance modeling. Strong understanding of performance metrics, including ROAS, LTV, acquisition efficiency, and funnel performance. Ability to work independently, take ownership of a core acquisition channel, and operate effectively in a fast-moving environment. Strong communication and collaboration skills when working with product, creative, and other cross-functional teams. English proficiency at B1 level or above. Nice to have: Experience with advertising automation, rules, scripts, or algorithmic campaign management. Nice to have: Knowledge of mobile measurement and attribution technologies. Benefits Global remote environment with the flexibility. Opportunity to take ownership of a core acquisition channel and directly influence growth and performance. Hands-on experience managing s