Director, Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Marketing based in Canada. This is a senior product marketing leadership role focused on defining how a sophisticated B2B SaaS platform is positioned, understood, and differentiated in the market. You will own the company narrative, messaging architecture, segmentation strategy, and market-facing story across a growing product portfolio. The role combines strategic leadership with hands-on execution, making it ideal for an experienced player-coach who enjoys staying close to the craft. You will translate complex technology, customer insights, competitive intelligence, and market trends into compelling positioning and go-to-market programs. You will also lead and develop two Product Marketing Managers while establishing the standards, processes, and operating rhythms for the function. AI will be central to how you analyze information, build workflows, improve productivity, and scale high-quality marketing execution. Working closely with executive leadership, Sales, Product, Customer Success, and other teams, you will have significant influence over the company's next stage of growth. Own the overall product marketing and positioning strategy, defining differentiated messaging and a clear company narrative that can be consistently applied across go-to-market channels. Develop the market story around AI and agentic technology, translating complex capabilities into credible, relevant value propositions for finance, procurement, and operations audiences. Lead market segmentation and customer research, using customer feedback, win/loss analysis, funnel data, competitive intelligence, and market trends to inform strategic decisions. Shape analyst relations and external market positioning, developing relationships with industry analysts and representing the business through briefings, webinars, press opportunities, and other external forums. Set the go-to-market strategy across the product portfolio, including launch planning, messaging, market testing, customer communications, and adoption programs. Establish the execution standards and operating rhythms for Product Marketing, ensuring work is consistent, measurable, and connected to business outcomes such as pipeline, adoption, retention, and competitive performance. Build an AI-enabled Product Marketing practice by introducing effective tools, workflows, shared context, and repeatable processes that improve the quality and scale of the team's output. Partner with Product and commercial leadership to influence roadmap priorities, pricing, packaging, launch sequencing, and broader go-to-market decisions through market and customer insight. Oversee sales and customer enablement resources, including positioning documents, battlecards, playbooks, demo narratives, objection handling, and other living resources that help commercial teams communicate value effectively. Train and support Sales and Customer Success teams on positioning, use cases, differentiation, and competitive intelligence. Lead and coach two Product Marketing Managers, providing direct feedback, setting a high quality bar, supporting career development, and helping them expand their strategic ownership. Own team structure, priorities, processes, templates, portfolio coverage, and quarterly planning to ensure Product Marketing operates effectively as the business scales. Requirements: 10+ years of experience in B2B SaaS marketing, including significant Product Marketing leadership and direct people management experience. Proven experience owning company-level positioning and messaging for a complex or multi-product SaaS platform, ideally involving a meaningful repositioning, category evolution, or change in market narrative. Strong track record leading go-to-market strategy across a product portfolio, from segmentation and launches through enablement, customer communications,