Director, Affiliate Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Affiliate Marketing based in the United States. This is a high-impact leadership opportunity to own and scale a major customer acquisition channel across regulated markets. You will shape affiliate strategy, partner economics, technology, attribution, and operational governance while driving sustainable growth. The role combines commercial ownership with data-driven decision-making, technical expertise, and strategic partner management. You will work closely with Finance, Product, Marketing, Legal, Compliance, Business Intelligence, and MarTech teams. A key focus will be optimizing mobile acquisition, attribution, app conversion, and partner-level lifetime value. You will also lead and develop an affiliate team while managing external network and strategic partner relationships. The ideal candidate is a commercially minded affiliate leader who thrives in a fast-moving, highly regulated environment. Develop and execute the affiliate marketing strategy across current and future regulated markets, including affiliate plans for new market launches. Build and maintain strategic relationships with leading affiliate partners while identifying and recruiting high-value new publishers. Represent the affiliate program at major industry conferences and events, including G2E, SBC Summit, ICE Barcelona, and iGB L!VE. Own a significant acquisition budget and optimize CPA, revenue-share, and hybrid commission structures based on lifetime value and ROI. Strengthen commercial governance, forecasting accuracy, budgeting, accruals, and partner payment processes in collaboration with Finance. Own the affiliate technology roadmap from a growth marketing perspective and collaborate with Product, MarTech, and Engineering to improve tracking, attribution, and measurement. Develop strategies to maximize mobile acquisition performance, including app installs, deep linking, app-to-registration conversion, and mobile attribution. Oversee affiliate operations across regulated jurisdictions, including partner onboarding, commission structures, governance, licensing requirements, terms and conditions, responsible gaming, and fraud prevention. Partner with Business Intelligence to develop partner-level LTV reporting, executive dashboards, and data-driven investment strategies. Ensure affiliates have access to relevant, high-performing marketing assets and establish scalable partner communications, business reviews, and promotional planning. Manage and develop the Affiliate Manager through coaching, strategic guidance, and performance support. Oversee external affiliate network or managed-service relationships, ensuring strong accountability, service quality, and continuous improvement. Collaborate with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech teams to create integrated acquisition strategies. Requirements 10+ years of affiliate marketing experience, ideally within regulated online gaming, including experience managing affiliate programs, agencies, networks, or strategic partners. At least 2 years of people management experience with a demonstrated ability to coach, develop, and lead high-performing teams. Strong understanding of CPA, revenue-share, hybrid commission models, LTV, ROI optimization, and affiliate partner economics. Proven experience managing affiliate technology and platforms such as Income Access, Impact, CJ, Partnerize, or comparable solutions. Strong commercial, analytical, forecasting, and budgeting capabilities, with the ability to use data to guide investment and partner decisions. Experience with mobile measurement and attribution platforms such as AppsFlyer, including knowledge of deep linking, app acquisition, and mobile conversion journeys. Experience launching or scaling affiliate programs in newly regulated markets is highly desirabl