Senior Integrated Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Integrated Marketing Manager based in Netherlands. As Senior Integrated Marketing Manager, you will bring multiple marketing functions together into one coordinated, high-performing execution engine. You will own the master marketing calendar, campaign briefs, publishing standards, launch coordination, and post-launch performance reviews. Working across organic, lifecycle, creators, PR, community, and eventually paid channels, you will turn existing go-to-market plans into measurable outcomes. You will lead three specialists while also remaining highly hands-on, personally building and shipping marketing initiatives rather than delegating execution entirely. A major focus will be establishing scalable processes, bringing external marketing activities in-house, and maintaining a consistently high quality bar. You will work closely with Product, Design, Business Development, and Partnerships to coordinate launches and activate commercial opportunities. This is an ownership-heavy role for a pragmatic marketing leader who thrives in a fast-moving environment and is motivated by measurable growth. Own and maintain a consolidated marketing calendar covering campaigns, channels, launches, owners, draft deadlines, go-live dates, and post-launch performance reviews. Establish clear accountability for marketing deliverables, ensuring committed dates are treated as firm commitments and results are reviewed within defined timeframes. Lead the creator and influencer program, including sourcing, briefing, reviewing, negotiating rates, managing tracked links and usage rights, and maintaining approval and review processes. Bring the external agency’s creator and influencer activities in-house, taking ownership of relationships and ensuring consistent execution standards. Own the marketing publish gate by implementing a streamlined pre-publish quality assurance process covering messaging, assets, presentation, and visible customer-facing details. Oversee day-to-day lifecycle, organic, and PR marketing activities, including developing an email program for a large existing customer base, organic social, PR initiatives, competitions, and marketing pages. Gradually incorporate paid marketing as budget and attribution capabilities develop, with an initial focus on high-leverage organic, lifecycle, and creator channels. Coordinate go-to-market activities with Product and Design, including launch briefs, campaign communications, and cross-functional execution. Partner with Business Development and Partnerships on co-marketing initiatives and activate marketing opportunities generated through commercial relationships. Lead and develop three marketing specialists across performance and organic marketing, content and brand, and community. Establish clear 30-, 60-, and 90-day objectives, written KPIs, and regular one-on-one meetings to support team performance and accountability. Build the foundations for measurable funnel ownership, ultimately taking responsibility for new paying customers per week across key markets. Maintain a hands-on approach by personally creating, executing, and shipping marketing work while providing direction and quality control across the wider team. Identify opportunities to improve marketing processes, execution speed, quality, attribution, and cross-functional coordination. Requirements 4+ years of hands-on experience delivering multi-channel marketing programs, with experience managing at least one direct report or holding external vendors accountable for delivery. Proven experience personally owning a multi-channel marketing calendar spanning at least three areas such as email/CRM, organic social, community, influencer/creator marketing, PR, or paid marketing. Demonstrated ownership of marketing execution end to end, including dates, named owners, delivery standards, and post-launch perfo