Director of Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Product Marketing based in the United States. This is a strategic product marketing leadership role shaping how a growing technology portfolio is positioned, launched, and adopted across multiple industries. You will define portfolio messaging, buyer narratives, competitive differentiation, and go-to-market strategies that support business growth. The role sits at the intersection of product, marketing, sales, customer success, growth, and executive leadership. You will translate complex technologies—including SaaS, AI, VR, 3D simulations, and training solutions—into clear and compelling customer value. You will also lead market intelligence, customer advocacy, PR, revenue enablement, and major product launches from strategy through execution. As the organization scales, you will build and develop a high-performing product marketing function, establishing processes and operating rhythms for sustained impact. This opportunity is ideal for a hands-on strategic leader who enjoys shaping markets, developing teams, and connecting technology with meaningful workforce outcomes. Define and execute the product marketing strategy across the portfolio and priority industries, aligning positioning and messaging with business objectives and product roadmaps. Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation across products and markets. Gather and analyze customer, market, competitive, and win/loss insights, translating findings into recommendations that influence product, marketing, and business strategy. Lead go-to-market strategy for new products, capabilities, programs, and strategic initiatives from early planning through launch, optimization, and measurement. Establish repeatable launch processes covering target audiences, positioning, readiness requirements, ownership, timelines, and success metrics. Equip Sales and Customer Success teams with personas, messaging, competitive intelligence, content, training, and other tools that strengthen customer conversations and revenue outcomes. Partner with Growth and Demand Generation teams to turn positioning and product narratives into campaigns that increase awareness, pipeline, adoption, and market impact. Lead PR strategy and agency relationships, including media relations, thought leadership, launch communications, industry events, speaking opportunities, awards, and webinars. Develop customer advocacy programs including case studies, testimonials, customer stories, video content, and recognition initiatives. Lead, coach, and develop the product marketing team and contractors while establishing clear priorities, operating rhythms, performance standards, and measures of success. Collaborate closely with Product, Sales, Customer Success, Growth, and executive leadership to ensure strong alignment between market needs, product strategy, and commercial execution. Requirements 10+ years of progressive B2B product marketing experience, including at least 4 years of experience leading and developing teams. Proven experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment. Demonstrated success developing product positioning, messaging, and go-to-market strategies across multiple products, markets, or industry verticals. Strong ability to translate complex technology and technical products into compelling buyer value, differentiated messaging, and effective sales enablement. Track record of leading complex, cross-functional product launches from strategic planning through execution, optimization, and measurement. Strong expertise in market intelligence, competitive research, customer insights, and win/loss analysis, with the ability to turn research into actionable business recommendations. Exceptional written, verbal, presentation,