Area Sales Manager - Karnataka & Kerala

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Area Sales Manager – Karnataka & Kerala based in India. This role offers the opportunity to drive commercial growth across Karnataka and Kerala within the life sciences market. You will own regional sales development, expand market share, and build a strong customer and channel network across Tier 1, 2, and 3 cities. The position combines direct customer engagement, value-based selling, distributor management, and business development. You will work with customers across life sciences, pharma, CRO, biopharma, government, and academia. Success will depend on your ability to generate qualified opportunities, build strong sales funnels, and consistently deliver against targets. Based in Bangalore, the role is remote and involves significant regional travel, with approximately 50% of your time spent in the field. It is an ideal opportunity for a commercially driven life sciences professional who enjoys autonomy, customer interaction, and measurable business impact. Drive sales growth and regional expansion across Karnataka and Kerala, achieving annual revenue and sales targets across the full product portfolio. Develop the life sciences market across Tier 1, 2, and 3 cities by identifying new opportunities and expanding existing customer relationships. Build and manage qualified sales funnels, proactively qualify leads, and convert opportunities into sustainable business. Promote products through consultative and value-based selling, aligning solutions with customer needs and scientific applications. Develop and maintain strong relationships with distributors and channel partners to improve market coverage, product availability, and sales performance. Manage channel activities in metropolitan markets and coordinate effectively with partners to maximize regional opportunities. Engage customers across life sciences, pharmaceutical, CRO, biopharma, government, and academic segments. Coordinate product demonstrations, installations, and customer training with application and engineering teams. Use Salesforce or other CRM systems to plan and document sales activities, maintain opportunity information, and track win/loss and competitive insights. Prepare accurate sales forecasts and communicate regional sales action plans and progress to leadership. Apply value-selling techniques and continuous-improvement principles to strengthen sales effectiveness. Participate in regular management and performance-review meetings, including daily management routines. Travel extensively across the assigned territory, approximately 50% of the month, to meet customers, partners, and prospects. Requirements: Bachelor’s or Master’s degree in Life Sciences or a closely related scientific discipline. 3–5 years of professional sales experience within the life sciences industry, ideally involving laboratory instrumentation or related technologies. Demonstrated experience selling to life sciences, pharmaceutical, CRO, biopharma, government, or academic customers. Strong understanding of consultative and value-based selling, with the ability to translate scientific and technical capabilities into customer value. Experience managing distributors, channel partners, or other indirect sales networks is highly desirable. Familiarity with laboratory instrumentation and scientific products. Exposure to government tender processes, particularly GeM tenders, is an advantage. Experience using Salesforce or another CRM platform for opportunity management, forecasting, and sales reporting. Strong English communication skills, both written and verbal. Excellent negotiation, relationship-building, presentation, and interpersonal skills. Strong analytical and scientific approach to customer engagement and solution selling. Ability to work independently while collaborating effectively with cross-functional and regional teams. Proactive, agile, targ