Partner Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Partner Marketing Specialist based in Canada. This role offers the opportunity to help shape high-impact industry and brand partnerships within a fast-growing technology environment. You’ll develop co-marketing initiatives, compelling content, and campaigns that strengthen brand visibility and market presence. Working across Communications, Executive Marketing, and partner teams, you’ll help turn strategic relationships into engaging stories and experiences. The role combines brand strategy, storytelling, project management, events, and performance measurement. You’ll have ownership across multiple partner relationships while collaborating with a broad range of internal and external stakeholders. Your work will directly contribute to awareness, earned media, audience growth, and the evolution of the broader partner ecosystem. This is an ideal opportunity for a creative, organized marketer who thrives in collaborative, cross-functional environments. Support the identification, development, and management of industry and brand partnerships centered on shared positioning and market visibility. Execute day-to-day co-marketing initiatives and contribute to brand strategies for key industry and brand partners. Integrate signature programs, campaigns, and event platforms into partnership plans to maximize engagement and visibility. Develop compelling content and campaigns, including co-branded storytelling and earned-media opportunities, to strengthen brand presence within the trades industry. Coordinate speaking engagements, panels, and partner-hosted events to expand industry reach and create meaningful brand experiences. Monitor and report on brand sentiment, earned media reach, partner-driven audience growth, and co-created content to demonstrate partnership impact. Collaborate closely with Communications, Executive Marketing, and other partner marketing teams to maintain consistent messaging and strengthen the wider partner ecosystem. Manage multiple projects and partner relationships simultaneously, maintaining strong organization, timelines, and attention to detail. Identify opportunities to improve partnership programs, marketing processes, and campaign effectiveness through creative thinking and performance analysis. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related discipline. 3–5 years of experience in brand marketing, partner marketing, communications, or a comparable field, ideally involving brand-focused partnerships. Demonstrated experience developing co-marketing initiatives or brand campaigns that increase awareness, engagement, or earned media through external partnerships. Strong storytelling and brand judgment, with the ability to transform partnership objectives into compelling narratives and marketing content. Excellent project management and organizational skills, with the ability to manage multiple relationships, campaigns, and deadlines simultaneously. Experience working in cross-functional or matrixed environments and collaborating with Communications, Executive Marketing, and other partner teams. Strong written and verbal communication skills, with the confidence and professionalism to represent the organization with external partners and industry audiences. Familiarity with marketing technology and analytics platforms used to measure campaign and brand performance. Creative, proactive, and analytical mindset with a strong interest in brand building and continuous improvement. Experience with tools such as Salesforce, Asana, or similar marketing technology platforms is an asset. Benefits: Competitive salary: CAD $71,800–$107,800 annually, depending on skills, experience, qualifications, performance, business needs, and location. Additional compensation: Equity and a comprehensive benefits package, with potential eligibility for a bonus. Flexible