Senior Director, Brand Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Brand Marketing based in United States. This is a high-impact brand leadership role at a fast-growing B2B SaaS company entering an important new phase of market expansion. You will own the brand strategy and creative expression across visual identity, content, social, multimedia, communications, and partnerships. Reporting to the CMO, you will lead an in-house team and agency partners while helping shape the company’s next chapter. The role is highly strategic but deeply hands-on, with significant influence over how the brand is recognized and understood by the market. You will connect brand storytelling to measurable outcomes including awareness, share of voice, engagement, and content-influenced pipeline. You will also transform major sponsorships and partnerships into ongoing storytelling and customer engagement opportunities. This is an ideal opportunity for a builder who combines strong creative judgment, commercial discipline, leadership, and a passion for evolving B2B brands. Own the overall brand system and creative direction, including visual identity, design standards, messaging, and creative expression across digital channels, campaigns, events, product surfaces, and sponsorships. Define and execute a compelling brand narrative that strengthens market recognition, differentiation, credibility, and trust among customers, prospects, candidates, and industry stakeholders. Lead editorial and thought-leadership strategy, developing content programs spanning long-form content, industry insights, owned research, and always-on storytelling. Build a scalable content engine that supports demand generation, sales enablement, organic discovery, and emerging AI-driven search and answer experiences. Own organic social and multimedia strategy, using video and social channels to maintain brand relevance and engagement between sales cycles. Develop and oversee earned media and communications programs in partnership with external PR agencies, including executive visibility, awards, media opportunities, and consistent external messaging. Turn strategic sponsorships, partnerships, and industry events into integrated, year-round brand and content programs rather than standalone activations. Lead, hire, develop, and mentor the brand and content organization, establishing clear standards, priorities, workflows, and creative operating processes. Manage agency relationships and external creative partners, ensuring high-quality output, effective collaboration, and strong value from external resources. Partner closely with product marketing, demand generation, events, customer marketing, sales, and other cross-functional teams to ensure brand initiatives are integrated with broader business objectives. Establish and track meaningful brand performance metrics, including awareness, share of voice, engagement, content performance, and content-influenced pipeline. Present brand strategy, performance, priorities, and recommendations to senior executives, demonstrating clear ownership of outcomes and business impact. Strengthen the team’s capabilities and operating model so that the organization consistently produces high-quality, differentiated work at scale. Requirements: 10+ years of experience in brand marketing or brand leadership, including at least 4 years managing and developing teams. Proven experience leading a B2B brand, ideally within SaaS or technology, through a significant narrative, positioning, or visual identity evolution and successfully bringing that transformation to market. Demonstrated ability to combine strategic brand thinking with hands-on execution and strong creative judgment across both editorial and visual disciplines. Strong commercial orientation, with the ability to define, monitor, and communicate measurable brand outcomes such as awareness, share of voice, engagement, a