Head of Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Performance Marketing based in Australia. This is a senior leadership opportunity for an experienced performance marketing professional to shape media strategy, standards, and growth frameworks across a portfolio of purpose-driven clients. You will combine strategic leadership with hands-on expertise across paid media, analytics, attribution, and conversion optimisation. The role focuses on building scalable approaches that connect acquisition activity with broader organisational goals and long-term value. You will lead high-value client engagements, advise senior stakeholders, and guide teams toward stronger performance and decision-making. You will also establish best practices, strengthen governance, and develop the systems and capabilities needed for sustainable growth. Working in a collaborative, purpose-led environment, you will have significant autonomy while partnering closely with strategy, creative, and client teams. This remote-first position offers the opportunity to use your expertise to create measurable results for organisations working toward meaningful social impact. Media Strategy & Planning: Establish performance marketing standards, develop omnichannel strategies, and create best-practice frameworks covering audits, campaign setup, optimisation, reporting, and measurement across different budgets and campaign types. Client & Portfolio Leadership: Lead media strategy for high-value clients, review and approve large-budget media plans, and oversee campaign quality assurance, performance, and reporting. Growth & Optimisation: Drive experimentation across the customer and conversion funnel, establish CRO and A/B testing practices, and collaborate with strategy and creative teams to improve messaging, formats, and campaign performance. Team Leadership & Upskilling: Mentor performance, strategy, and leadership teams, develop onboarding and training systems, support professional development, and maintain relevant platform accreditations. Data & Attribution: Define attribution approaches, media benchmarks, measurement frameworks, and appropriate technology stacks while turning campaign data into actionable growth insights. MarTech & Governance: Guide the use of CRMs, data warehouses, CDPs, automation platforms, and analytics tools while maintaining strong standards for privacy, compliance, tagging, and data governance. Financial & Operational Management: Oversee media-related financial processes, including credit approvals, pre-bills, reconciliations, and other operational controls. Quality Assurance & Troubleshooting: Review senior team outputs, provide coaching and feedback, and step in to lead strategic responses when campaigns underperform or require rapid optimisation. Executive & Client Advisory: Facilitate workshops and present growth strategies, performance insights, and turnaround plans to senior client stakeholders and executives. Cross-Functional Collaboration: Work closely with creative, strategy, and client advisory teams to ensure performance marketing is integrated into broader business and growth objectives. Requirements Experience: 10+ years of experience in digital performance marketing and media strategy, particularly within transaction-focused or e-commerce environments, with significant agency experience. Leadership: Demonstrated experience managing cross-functional teams, navigating commercial pressures, mentoring senior professionals, and influencing strategic decisions. Performance Strategy: Strong ability to develop media planning frameworks aligned with acquisition funnels, conversion rate optimisation, donor or customer journeys, and long-term value. Channel Expertise: Advanced knowledge of Paid Search, Paid Social including Meta and TikTok, Google Ads including YouTube, Performance Max and Demand Gen, programmatic buying, publisher partnerships, and GM