CRM & Communications Coordinator

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM & Communications Coordinator based in Netherlands. This role offers the opportunity to take ownership of CRM and high-volume communications across a growing multi-brand portfolio. You will ensure landlords and tenants receive the right information, through the right channel, at the right time. Working in a fast-paced, product-focused environment, you will manage email operations, audience segmentation and recurring communications at scale. You will help build repeatable systems that make it easy to integrate newly acquired brands into a consistent communications infrastructure. The role combines operational discipline, clear copywriting, data analysis and process improvement with hands-on CRM execution. You will use automation and AI tools to reduce repetitive work while continuously improving engagement, deliverability and communication quality. This is an ideal opportunity for an organised, self-directed CRM professional who enjoys creating structure and scalable processes in a high-growth environment. Own and manage the Mailchimp database across multiple brands, including contact imports, list hygiene, unsubscribes, bounces and data accuracy. Build and maintain detailed audience segments based on contact type, brand, geography and lifecycle stage to ensure communications reach the appropriate audiences. Plan, deploy, schedule and monitor high-volume email communications while maintaining strong deliverability and sender reputation. Manage the communications calendar, including monthly newsletters, regulatory updates, platform announcements and tenant-facing messages, adapting shared templates for individual brands. Monitor and report on key email performance indicators such as open rates, click-through rates and unsubscribes, using insights to improve segmentation, timing and messaging. Onboard newly acquired brands into the CRM infrastructure by importing and cleaning contact lists, establishing segments, creating templates and implementing recurring communication schedules. Develop and maintain a reusable library of email templates, copy blocks and brand assets to accelerate future brand onboarding and ensure consistency. Use Zapier and AI-powered tools to automate repetitive content-production activities and CRM workflows as the portfolio expands. Maintain clear documentation covering CRM processes, workflows and best practices to ensure consistency, scalability and effective knowledge transfer. Support the creation and adaptation of visual assets for email communications and templates using tools such as Canva and Figma. Manage Google Business Profile activities across the wider portfolio. Requirements Experience working within a mature CRM environment, ideally in technology, e-commerce, fintech or another fast-growth business where communications are managed at scale. Hands-on experience with CRM and email marketing platforms such as Mailchimp, HubSpot, Klaviyo or similar systems, including audience management, campaign execution and automation. Practical understanding of email infrastructure and deliverability, including sender domains, authentication, list hygiene and sender reputation. Ability to work confidently with email templates and make basic HTML/CSS adjustments when required. Strong understanding of effective email copywriting, with the ability to review, refine and improve content produced by others. Excellent written and verbal English communication skills, with confidence engaging with UK-based stakeholders. Highly organised and self-managing, with the ability to work effectively even when information or processes are incomplete. Strong process-oriented mindset, with the ability to standardise fragmented workflows, document processes and create repeatable systems. Comfortable taking a hands-on approach while continuously looking for ways to improve how work is performed. Pr