Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in United States. This is a high-impact marketing leadership role focused on building a modern go-to-market engine for a growing advertising technology platform. You will shape brand positioning, demand generation, communications, content, events, and the overall market presence of a rapidly evolving product. The role combines strategic ownership with hands-on execution, giving you significant autonomy over priorities, channels, budget, and external partners. You will build direct pipeline across high-value SMB verticals while supporting product launches and expansion into new markets. Success will be measured through pipeline, revenue contribution, win-back performance, marketing efficiency, and increased market visibility. Working within a lean, remote-first team, you will collaborate closely with sales, revenue operations, and customer success to turn marketing into a measurable growth driver. Own the overall marketing strategy, brand positioning, and competitive differentiation for the product portfolio, ensuring messaging evolves alongside new features, capabilities, and target markets. Build and operate a full-funnel demand generation engine targeting SMB verticals such as home services, legal, automotive, and quick-service restaurants, covering target accounts, outbound, inbound, paid media, SEO/SEM, email, lifecycle marketing, and supporting content. Develop strategies to generate net-new pipeline and revenue through multiple channels while determining when capabilities should be built internally versus supported by specialized contractors or external partners. Manage existing outbound resources during the transition to a scalable demand generation model and develop business cases for future internal hiring or additional external support. Create and execute win-back campaigns for churned accounts in partnership with Sales, Customer Success, and Account Management, using customer insights and churn drivers to refine messaging. Lead PR and communications initiatives, including earned media, bylined articles, thought leadership, speaking opportunities, and communications around major product launches and business milestones. Own the event strategy from research and annual planning through vendor selection, contract negotiation, budgeting, logistics, onsite execution, and post-event pipeline evaluation. Lead the evolution of the website's positioning, tone, structure, and user experience while directing external development resources and contracted creative support. Establish the strategy and voice for LinkedIn and other social channels, creating informed thought leadership grounded in strong knowledge of advertising technology, programmatic media, and Connected TV. Direct AI-assisted content production and external creative resources rather than personally executing every individual asset. Build and manage the marketing budget across demand generation, events, content, brand, technology, vendors, and future headcount, providing leadership with clear rationale and expected business outcomes. Forecast marketing-sourced pipeline and measure performance against targets, partnering with Revenue Operations to establish reporting that connects marketing activity to pipeline, revenue, and win-back performance. Present regular performance updates to executive leadership, explaining variances, identifying opportunities, and recommending where to increase or reduce investment. Partner closely with Sales and Revenue Operations on lead scoring, routing, target account selection, database quality, campaign strategy, and messaging alignment. Work with Customer Success and Account Management to understand churn patterns and incorporate customer insights into retention and win-back initiatives. Direct the work of contracted creative resources and build the business case for additional ma