SVP, Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SVP, Marketing based in the United States. This executive role will lead the transformation of a growing sleep health organization into a market-driven, integrated leader in its category. You will shape global marketing strategy across diagnostic solutions and sleep care management, connecting customer needs with compelling products, services, and experiences. The role combines strategic marketing leadership with deep healthcare expertise, commercial acumen, and a strong focus on measurable growth. You will own market intelligence, positioning, brand, demand generation, thought leadership, sales enablement, and the marketing technology ecosystem. Working closely with executive and business-unit leaders, you will influence commercialization decisions including segmentation, pricing, packaging, competitive strategy, and territory design. You will also build a modern, data-driven marketing function that uses AI, behavioral insights, and analytics to improve engagement and funnel performance. This is an opportunity to build a high-performing global team while helping expand access to sleep health solutions across the broader healthcare ecosystem. Own and execute integrated global marketing strategies across the organization's core business lines, corporate brand, Sleep Care Management, and Diagnostic Solutions. Establish a market intelligence capability that delivers actionable insights into market size, growth opportunities, competitive dynamics, unmet customer needs, and emerging trends. Lead TAM, SAM, and SOM analysis and market segmentation to identify high-value opportunities across employers, health plans, health systems, providers, and channel partners. Conduct and apply disciplined market research across U.S., Canadian, and international markets to inform product, commercial, and marketing strategy. Define and continuously refine the organization's value proposition, positioning, messaging, and differentiation based on customer needs and market dynamics. Ensure a consistent global brand voice and compelling storytelling across products, services, audiences, and geographies while adapting messaging to local market conditions. Lead brand reputation and public relations, including media relations, analyst communications, crisis communications, and spokesperson preparation. Develop and execute event and field marketing programs, including conferences, trade shows, and regional activations, to strengthen relationships with healthcare providers and sleep medicine key opinion leaders. Own global lead-generation strategy and integrated campaigns spanning digital, content, SEO, social media, paid media, email, and other relevant channels. Modernize and oversee the marketing technology ecosystem, including CRM, marketing automation, AI-enabled tools, analytics, and digital engagement platforms. Use data, behavioral science, and performance analytics to improve personalization, customer engagement, funnel conversion, and overall marketing effectiveness. Establish clear measurement frameworks for marketing ROI, optimize investment allocation, and manage the overall marketing budget against strategic and performance objectives. Partner with executive and business-unit leadership on data-driven commercialization initiatives, including market segmentation, territory design, pricing, packaging, competitive intelligence, and customer strategy. Develop marketing and thought-leadership content while strengthening sales enablement capabilities and ensuring commercial teams have the tools and messaging required to drive results. Manage relationships with external agencies, vendors, and contractors to ensure high-quality, timely, and cost-effective delivery. Design and scale a global marketing organization, developing strong leadership capabilities across business units and geographies. Recruit, mentor, and develop a