VP of Growth| Poppy & Peonies

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Growth | Poppy & Peonies based in United States. This is a senior growth leadership opportunity focused on owning the full customer lifecycle, from acquisition through retention and repeat purchase. You will define the growth strategy across acquisition, ecommerce, retention, and emerging commerce channels. The role combines strategic leadership with hands-on execution, particularly when launching or scaling new growth initiatives. You will lead senior leaders across ecommerce and retention while shaping the broader growth organization and its capabilities. A major focus will be building scalable acquisition through paid media, TikTok Shop, affiliates, creator partnerships, and emerging channels. You will use customer, ecommerce, and marketing data to optimize investment decisions and maximize lifetime value. This is an ideal opportunity for an experienced DTC growth executive who thrives in a fast-moving, entrepreneurial, remote environment. Define and own the company-wide growth strategy, connecting customer acquisition, ecommerce, and retention into one integrated growth system. Lead and develop senior leaders responsible for retention and ecommerce, while establishing goals, performance expectations, organizational structure, and future headcount plans. Build a high-performing growth organization centered on accountability, experimentation, collaboration, and continuous improvement. Represent growth strategy in executive and board-level discussions, providing clear recommendations on investment priorities and opportunities. Own the end-to-end new customer acquisition strategy across paid, owned, earned, and emerging channels. Lead paid media strategy across platforms such as Meta, TikTok, Google, Pinterest, and other relevant channels, while managing external agencies and acquisition partners. Launch and scale TikTok Shop, affiliate programs, creator partnerships, social commerce, marketplaces, and other emerging acquisition opportunities. Own critical acquisition metrics including CAC, ROAS, MER, and new customer growth, ensuring efficient and sustainable channel expansion. Partner with ecommerce leadership to align site experience, merchandising, conversion optimization, checkout, and platform investments with broader growth objectives. Use ecommerce metrics such as conversion rate, average order value, and funnel behavior to guide acquisition and retention decisions. Partner with retention leadership to strengthen post-purchase, lifecycle, loyalty, email, and SMS strategies that increase customer lifetime value. Establish and monitor company-wide LTV and repeat-purchase goals, ensuring acquisition decisions are optimized for long-term customer value rather than first-purchase economics. Connect data and insights across acquisition, ecommerce, and retention to drive unified business decisions and revenue growth. Manage agencies, freelancers, and external partners while maintaining strong strategic and operational oversight. Step into hands-on leadership when launching new channels, solving complex growth challenges, or accelerating high-priority initiatives. Requirements: 15+ years of experience in growth leadership and P&L ownership, with a proven record of driving significant business growth. Demonstrated experience leading full-funnel growth across acquisition, ecommerce, and retention within a direct-to-consumer, retail, fashion, lifestyle, or comparable consumer brand. Experience managing senior leaders, ideally with direct oversight across acquisition, retention, and/or ecommerce functions. Deep expertise in paid social, paid search, media buying, performance marketing, and multi-channel acquisition strategy. Direct experience launching or scaling TikTok Shop, affiliate programs, creator partnerships, or other emerging commerce and acquisition channels. Strong understanding of ecom