Go to Market (GTM) Automation Specialist I

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Go to Market (GTM) Automation Specialist I based in Canada. This is an opportunity to join a growing Go-to-Market function and help keep a complex B2B2C revenue engine running smoothly. You’ll support the automation, data, and workflows that connect business partners with their end users throughout the customer lifecycle. Working alongside senior GTM automation leadership, you’ll contribute to meaningful projects while developing your Revenue Operations expertise. Your work will span partner acquisition, onboarding, consumer engagement, adoption, retention, and lifecycle experimentation. You’ll collaborate closely with Sales, Marketing, Partner Success, Client Success, and Revenue Operations teams. The role offers hands-on exposure to automation, data quality, reporting, experimentation, and modern GTM technology. It’s an ideal environment for a curious, detail-oriented professional looking to grow in a fast-moving, fully remote organization. Support the development, maintenance, and optimisation of workflows across GTM tools that enable partner acquisition and end-user engagement. Help integrate GTM tools with CRM systems and external data sources, ensuring partner, client, and consumer information remains accurate, consistent, and actionable. Maintain and troubleshoot data pipelines supporting partner onboarding and consumer adoption, identifying and escalating data-quality gaps. Assist in setting up and managing multi-channel programs across email, LinkedIn, in-app experiences, and other channels to support partner and consumer lifecycle objectives. Collaborate with Sales, Partner Success, Revenue Operations, Client Success, and Marketing on cross-functional automation and GTM initiatives. Support delegated projects and live experiments under the guidance of senior GTM automation leadership and in alignment with the broader Revenue Operations roadmap. Help design, launch, and track experiments involving messaging, targeting, and user adoption for both business partners and end consumers. Build and maintain dashboards monitoring performance, partner health, client outcomes, and consumer adoption throughout the lifecycle. Keep documentation, workflow guides, and automation best practices accurate and accessible to internal teams. Requirements: 1–2 years of experience in Go-to-Market Automation, Revenue Operations, Growth Operations, or a similar function, ideally within a B2B2C or SaaS environment. Familiarity with HubSpot, including basic workflows, automation, and reporting capabilities. Strong foundational understanding of data quality, data hygiene, segmentation, and the importance of reliable lifecycle information. Experience building dashboards and supporting the measurement of user adoption, campaign performance, or experimentation results. Exposure to GTM and lifecycle tools such as HubSpot, Clay, Apollo, or consumer engagement platforms. Foundational project management skills, including coordinating tasks, timelines, deliverables, and stakeholders across multiple initiatives. Curiosity about using AI tools for research, personalisation, enrichment, and everyday operational tasks. Strong organisational skills and attention to detail, with the ability to identify issues and follow through on resolutions. Collaborative mindset and comfort working across multiple teams and stakeholder groups. Eagerness to learn, take ownership of delegated initiatives, and grow within a Revenue Operations or GTM Automation career path. Benefits: Base salary: CA$94,000–CA$135,000, depending on knowledge, experience, and demonstrated impact. Annual bonus: Target bonus opportunity of CA$15,500. Permanently remote: Work fully remotely from anywhere in Canada, with flexibility to choose the environment where you perform best. Flexible time off: A “You-do-You” approach to time off, with up to 5 weeks of vacation. He