EverCommerce - Marketing Automation Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an EverCommerce - Marketing Automation Manager based in United States. This is a fully remote opportunity for a Marketing Automation Manager supporting a portfolio of SaaS solutions serving service-based businesses. You’ll own the execution and optimization of scalable lifecycle marketing programs across the customer journey. The role combines strategic lifecycle thinking with hands-on campaign building, automation, segmentation, personalization, and quality assurance. You’ll directly contribute to pipeline efficiency, conversion, customer retention, expansion, cross-sell, and long-term customer value. Working primarily with Marketo and connected CRM systems, you’ll turn business objectives into measurable, data-driven customer journeys. You’ll collaborate closely with Growth, Digital, Customer Marketing, Sales, RevOps, Product, creative, and analytics teams. This role is ideal for a detail-oriented marketing automation professional who thrives in a fast-paced, highly collaborative, distributed environment. Manage day-to-day lifecycle marketing and marketing automation activities, including campaign setup, segmentation, scheduling, tagging, QA, and deployment across one-time, recurring, and triggered campaigns. Build and optimize customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy. Translate business objectives and campaign requirements into scalable, maintainable lifecycle programs that improve funnel performance and customer engagement. Develop personalized campaigns using segmentation, triggers, audience logic, messaging, and calls to action aligned with customer needs and business objectives. Maintain accurate campaign and lifecycle tracking across connected Salesforce environments and marketing automation platforms. Ensure clean data, appropriate attribution, and effective alignment between marketing and sales systems to support closed-loop reporting. Perform detailed campaign QA to identify issues with audience segmentation, personalization, messaging, data, compliance, delivery, and overall customer experience. Monitor and troubleshoot data issues, journey performance, delivery failures, and other execution risks. Proactively identify potential campaign or customer-experience risks and escalate issues with recommended solutions. Collaborate with Lifecycle Marketing Managers, copywriters, designers, analysts, Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams. Provide input on campaign feasibility, timelines, technical requirements, and execution approaches during planning. Balance execution speed, quality, scalability, and platform limitations while continuously improving campaign performance and ROI. Requirements: 4–6+ years of professional experience in marketing automation, lifecycle marketing, CRM, or a closely related discipline. Hands-on experience building, launching, and managing campaigns using Marketo and HubSpot , or comparable platforms such as Eloqua, Pardot, or Customer.io. Strong understanding of marketing automation fundamentals, including segmentation, triggers, personalization, automated journeys, campaign logic, and lifecycle management. Working knowledge of Salesforce and CRM-to-marketing-automation integrations, including data synchronization, personalization, attribution, and closed-loop reporting. Experience supporting end-to-end lifecycle marketing programs across multiple stages of the customer journey. Strong understanding of campaign QA, data quality, testing, troubleshooting, and execution standards. Exceptional attention to detail and a strong quality-assurance mindset. Ability to manage multiple campaigns and initiatives simultaneously while meeting deadlines in a fast-paced environment. Strong analytical and problem-solving skills, with the ability to identify execution issues and recommend