Strategic Accounts Officer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Strategic Accounts Officer based in India. This role is responsible for driving sales, distribution, and account growth across an assigned territory and customer portfolio. You will own sales targets while working to strengthen market share across key product categories and retail formats. The position combines strategic account management with hands-on field execution, relationship building, and commercial problem-solving. You will work closely with retail partners, field teams, customer marketing, and central stakeholders to maximize commercial performance. A key focus will be ensuring strong in-store execution, effective promotions, product availability, and rapid adoption of new launches. You will also gather market intelligence and use customer and competitor insights to identify opportunities and improve local strategies. The role is well suited to a commercially driven professional who enjoys negotiation, customer engagement, and achieving measurable results. Own and deliver sales targets for assigned accounts and territory, driving both revenue growth and distribution performance. Grow and maintain market share across priority product categories in chain accounts and standalone stores. Manage Customer Service Provider (CSP) operations and ensure agreed targets and service standards are consistently achieved. Build, develop, and maintain strong relationships with key customers and retail partners. Drive high standards of in-store execution, including shelf availability, visibility, merchandising, and Perfect Store performance. Ensure effective implementation of point-of-purchase objectives and agreed store execution standards. Introduce and monitor store procedures to improve operational consistency and customer experience. Drive speed-to-shelf for new product launches and generate repeat orders through effective follow-up and account management. Ensure promotional offers are implemented effectively and monitored across the assigned customer base. Coordinate with accounts to gather information on new store openings and track organic growth opportunities within the territory. Monitor the performance of third-party field employees and support effective execution through appropriate coordination and follow-up. Gather relevant sales, customer, and market data and provide accurate, timely reporting to stakeholders. Monitor competitor activity and provide actionable field intelligence to central teams. Share customer and market insights with the Customer Marketing team to support targeted micro-marketing plans. Use strong selling, negotiation, anticipation, objection-handling, and problem-solving skills to overcome commercial barriers and secure business outcomes. Requirements: Demonstrated experience in sales, account management, territory management, retail, FMCG, consumer products, or a related commercial environment. Strong understanding of sales and distribution principles, with the ability to manage targets across multiple accounts and geographic areas. Proven ability to build and maintain productive relationships with customers, retailers, and other commercial stakeholders. Strong selling and negotiation capabilities, including the ability to anticipate customer needs and confidently address objections and barriers to purchase. Commercially minded and results-oriented, with a strong focus on achieving sales, distribution, market-share, and execution objectives. Strong field execution skills, with an understanding of merchandising, shelf health, promotions, product launches, and retail operations. Good analytical and reporting abilities, with the capacity to gather market data, identify trends, and translate field intelligence into actionable insights. Strong communication and interpersonal skills, with the ability to collaborate effectively across customers, field teams, marketing functions,