Business Development Operations Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Business Development Operations Specialist based in Canada. This remote role is an opportunity to help strengthen and scale a modern B2B SaaS go-to-market engine. You will combine prospecting, data enrichment, automation, analytics, and sales process optimization to improve outbound performance. Working closely with Business Development, Sales Operations, Sales Enablement, and leadership teams, you will help ensure high-quality leads reach the right people at the right time. The role offers significant exposure to leading GTM technologies, including Salesforce, LinkedIn Sales Navigator, Clay, ZoomInfo, and outbound automation platforms. You will have the opportunity to experiment with new workflows, identify efficiencies, and turn data into actionable improvements. Success will depend on your ability to balance technical curiosity, analytical thinking, operational discipline, and strong cross-functional collaboration. This is a strong fit for someone who enjoys building scalable processes in a fast-moving, data-driven environment. Source and identify high-quality prospects using LinkedIn Sales Navigator, ZoomInfo, Clay, Salesforce, and other relevant go-to-market tools. Build and manage targeted prospect lists, research relevant personas and accounts, monitor buying signals, and support account-based prospecting initiatives. Design, build, and maintain Clay workflows and data tables for lead sourcing, enrichment, segmentation, validation, and automated data waterfalls. Enrich and validate account and contact information to improve data accuracy, coverage, and usability for outbound activities. Build, launch, and optimize automated outbound email campaigns, including deliverability monitoring, inbox rotation, A/B testing, and performance analysis. Evaluate sales development processes and identify opportunities to reduce manual work, improve handoffs, and increase speed, consistency, and accuracy. Identify, evaluate, and implement GTM tools, integrations, and automation solutions such as Clay, Instantly, Zapier/Make, Salesforce, and similar technologies. Develop prospect-warming workflows using targeted content, automated engagement sequences, and multi-channel touchpoints ahead of BDR outreach. Manage lead inventory within Salesforce, monitoring lead volume, quality, age, status, allocation, and availability to ensure effective distribution. Track prospecting and campaign performance through Salesforce, outbound platforms, and reporting tools, translating findings into actionable recommendations. Analyze lead and campaign data to identify trends, measure effectiveness, and support data-driven decisions. Continuously propose new lead sources, segmentation strategies, automation opportunities, workflows, and process improvements that generate measurable efficiency gains. Develop a strong understanding of the product, ideal customer profile, buyer personas, and go-to-market strategy to keep prospecting and campaigns aligned with business priorities. Collaborate with Sales Enablement and Business Development leadership to refine messaging, campaign targeting, and outbound sequences based on performance and market feedback. Maintain a working understanding of Salesforce data structures, lead-management processes, and architecture considerations to support data integrity and clean operational handoffs. Partner closely with BDRs, Sales Operations, Sales Enablement, and leadership to maintain feedback loops around lead quality, campaign performance, and process effectiveness. Adapt quickly to changing priorities, technologies, and go-to-market strategies while continuously improving operational execution. Requirements 3+ years of experience in prospecting, lead generation, sales development, business development operations, or a related function, ideally within a SaaS environment. Hands-on experience with Li