Senior Specialist, Digital Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Specialist, Digital Marketing based in India. This role offers the opportunity to drive sophisticated B2B digital marketing and account-based sales and marketing campaigns for large enterprise audiences. You will support campaigns from planning and audience targeting through execution, measurement, optimization, and reporting. Working across global marketing teams, you will help create personalized experiences that engage high-value accounts and key decision-makers. The role combines digital marketing, demand generation, campaign analytics, content personalization, and marketing technology. You will use data and performance insights to improve campaign effectiveness, generate qualified opportunities, and contribute to revenue growth. Success requires strong project management, curiosity, adaptability, and the ability to collaborate across functions and cultures. This is a remote opportunity in India, working within a globally distributed and fast-paced environment. Support the planning and end-to-end execution of account-based sales and marketing campaigns targeting large enterprise accounts, using channels such as personalized email, digital advertising, content marketing, and other relevant platforms. Develop and coordinate campaign assets with content, creative, and marketing teams, ensuring messaging and experiences are tailored to target accounts and key decision-makers across the customer journey. Use customer and market insights to build targeted audiences and execute personalized engagement and nurture campaigns designed to improve conversion and demand generation. Monitor campaign performance across digital channels, identify optimization opportunities, and implement data-driven improvements to increase engagement and campaign effectiveness. Partner with content teams to develop relevant messaging and personalized content strategies aligned with the needs, interests, and priorities of target accounts. Collaborate closely with marketing campaign managers, performance analytics, content creators, designers, and other B2B marketing stakeholders to ensure coordinated execution and alignment with business objectives. Track industry developments, competitor activity, emerging technologies, and account-based marketing best practices, adapting campaign strategies to maintain effectiveness and competitiveness. Leverage marketing automation, CRM, account-based marketing, advertising, and analytics platforms to execute, measure, and optimize campaigns. Monitor key performance indicators including campaign engagement, website traffic, solution-request conversions, qualified opportunities, marketing-generated pipeline, revenue contribution, sales-cycle acceleration, and contract value. Contribute to a performance-driven marketing approach focused on generating measurable business outcomes and improving return on marketing investment. Maintain effective relationships with global stakeholders and contribute to continuous improvement of campaign processes, tools, and practices. Requirements: Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience; approximately 3+ years of experience in digital marketing and account-based sales and marketing, particularly campaign management and execution. Proven experience executing and optimizing successful B2B digital marketing or ABM campaigns, ideally within a complex or global enterprise environment. Good understanding of B2B demand-generation principles and the ability to connect marketing activities with pipeline and revenue objectives. Strong knowledge of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Demandbase, and email marketing technologies. Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot and CRM systems such as Salesforce is pref