Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in United States. This is a strategic product marketing leadership role focused on growing a high-impact solution addressing one of the most pressing challenges facing K-12 education: chronic absenteeism. You will own the market strategy for an expanding attendance product line, shaping its positioning, messaging, packaging, pricing, and go-to-market approach. The role combines deep market research, customer insight, competitive intelligence, and cross-functional leadership. You will become a subject-matter expert on attendance challenges, district buying dynamics, funding models, and emerging market trends. Your work will influence both how the product evolves and how Sales and Customer Success teams bring it to market. Success means creating a differentiated market narrative, accelerating adoption, and turning customer and competitive insights into meaningful business decisions. This is an opportunity to help shape a growing product line while contributing to stronger engagement and outcomes for students and families. Own the overall market strategy for the attendance product line, including positioning, messaging, segmentation, value propositions, and growth opportunities. Translate chronic absenteeism research, district challenges, and customer needs into compelling narratives that resonate with superintendents, student services leaders, attendance teams, school boards, and other members of the buying committee. Develop deep expertise in the attendance and chronic absenteeism market, including state-level attendance funding formulas, district budget cycles, purchasing dynamics, emerging trends, and competitive offerings. Partner closely with Product and leadership teams on pricing, packaging, segmentation, roadmap priorities, and other strategic decisions, bringing market intelligence directly into product planning. Identify high-potential customer segments, use cases, and expansion opportunities and develop strategies to reach and engage them. Lead go-to-market planning for new capabilities, determining the appropriate level of investment and launch support based on each release's strategic importance. Define launch objectives and success metrics, monitor adoption and market response, and use customer feedback and field insights to refine future product and go-to-market strategies. Conduct and leverage win/loss analysis and customer research to understand why opportunities are won or lost and translate findings into actionable recommendations. Partner with Sales Enablement to equip Sales and Customer Success teams with buyer-specific messaging, competitive battlecards, ROI and outcomes frameworks, objection handling, and product updates. Enable customer-facing teams to communicate new capabilities, positioning changes, differentiation, and competitive responses confidently and consistently. Drive alignment across Product, Sales, Customer Success, Marketing, and executive leadership around market priorities, customer needs, and a shared strategy for winning. Identify strategic risks and opportunities early and turn market intelligence into clear recommendations for leadership. Represent the product line at relevant industry events and conferences, engaging directly with customers, prospects, and the broader education community. Requirements 8+ years of product marketing experience, with meaningful ownership of product strategy, positioning, messaging, and go-to-market execution for a product or business line. Proven track record of scaling a new product line through complex expansion motions, particularly where new buyers must be reached within existing customer accounts. Demonstrated ability to use customer research, market intelligence, competitive analysis, and win/loss insights to influence product and business decisions. Strong understanding of go-to-m