Paid Media Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Analyst based in the United States. This is a client-facing paid media role focused on driving measurable growth for hospitality and travel clients across diverse digital channels. You’ll manage campaigns, budgets, performance analysis, optimization, and reporting across paid search, paid social, and online travel platforms. The role combines hands-on campaign execution with strategic analysis, giving you the opportunity to influence marketing decisions and client outcomes. You’ll work across platforms including Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, TikTok, Expedia, Booking.com, and TripAdvisor. You’ll also oversee business profiles and listings while partnering with analytics and account teams to resolve tracking issues and improve campaign performance. Success in this role depends on strong financial discipline, analytical thinking, client communication, and the ability to manage multiple priorities effectively. It’s an ideal opportunity for a proactive digital marketer who enjoys turning performance data into clear recommendations and impactful marketing strategies. Research and develop a strong understanding of client businesses, products and services, target audiences, competitive landscapes, and relevant travel and hospitality markets. Stay current with paid media trends, platform developments, industry best practices, competitor activity, emerging strategies, and new advertising capabilities across search and social channels. Create, maintain, and execute paid media plans aligned with client objectives, budgets, timelines, and broader marketing strategies. Manage monthly paid media budgets across multiple client accounts and channels while monitoring spend, pacing, performance metrics, and financial accuracy. Set up and launch client accounts and campaigns across platforms such as Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, TikTok, Expedia, TripAdvisor, and other relevant digital media channels. Manage and maintain client profiles and listings across platforms including Google Business Profile, TripAdvisor, Yext, Yelp, and similar services. Conduct profile and listing audits, identify opportunities for improvement, and provide actionable recommendations and insights. Implement campaign and account updates within established deadlines and coordinate or delegate tasks to supporting team members when appropriate. Advise account teams and clients on campaign optimization strategies designed to improve conversion rates, return on investment, traffic quality, and overall campaign effectiveness. Partner with internal analytics teams to establish tracking, troubleshoot measurement issues, investigate data inconsistencies, and ensure reliable performance reporting. Review monthly paid media performance and translate results into clear recommendations and strategic insights for account leadership and clients. Independently evaluate account performance, identify areas of opportunity, and proactively recommend improvements that support retention, growth, and client satisfaction. Maintain accurate media plans, billing information, and media invoicing while ensuring financial management aligns with approved budgets and client expectations. Communicate campaign performance, strategic recommendations, and marketing insights clearly to both internal stakeholders and clients through presentations and regular account discussions. Requirements Bachelor’s degree preferred, although equivalent relevant professional experience will be considered. 4–6+ years of experience in paid search, paid social, or related digital advertising roles. Experience working within a digital marketing agency environment and exposure to broader online marketing programs. 4–6+ years of hands-on experience executing advertising campaigns through platforms such as Google Ads, Microsoft Ads, and Meta Bu