Sales Development Program Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sales Development Program Manager based in Canada. This is a high-ownership, player-coach role responsible for building and scaling an outbound prospecting engine across multiple commercial markets. You will own the top-of-funnel pipeline, from account targeting and prospecting through qualified meetings and sales handoffs. The role combines hands-on outbound execution with the development of scalable processes, automation, and AI-powered workflows. You will work extensively with Apollo and AI tools to improve prospect research, messaging, sequencing, and campaign performance. Data-driven experimentation will be central to identifying new channels, triggers, verticals, and opportunities for growth. You will also collaborate with marketing and sales teams to develop account-based plays and convert market signals into pipeline. This is an opportunity to shape a function from the ground up while directly influencing commercial growth in a remote-first environment. Own monthly targets for outbound attended meetings and qualified opportunities across priority commercial verticals. Execute multi-channel outbound campaigns across email, phone, and LinkedIn, targeting multiple relevant contacts within strategic accounts. Research and prioritize prospects using intent signals, website activity, job postings, seasonal market timing, geography, and ideal customer profile criteria. Respond quickly to inbound leads, place them into appropriate sequences, and provide sales teams with qualified opportunities and strong contextual information. Own the outbound sequencing platform, including sequence creation, list management, sending infrastructure, data hygiene, and performance reporting. Build and optimize AI-assisted prospecting workflows using tools such as ChatGPT, Claude, or similar technologies for account research, messaging, call scripts, and campaign development. Automate manual prospecting activities where appropriate while protecting data quality, domain health, and sender reputation. Review campaign performance regularly, analyzing reply rates, bounce rates, subject-line tests, enrollment, and conversion metrics to identify and address performance gaps. Build and maintain intent-driven target account lists aligned with market conditions, seasonal events, environmental signals, geography, and ICP fit. Partner with marketing on campaign-related outbound initiatives, webinar follow-up, content-led sequences, and account-based programs. Identify and test new verticals, prospecting triggers, channels, and approaches to continuously strengthen the outbound engine. Share sales knowledge, market insights, and successful prospecting practices while helping establish scalable processes for future growth. Requirements 3–5 years of experience in SDR, BDR, business development, or outbound sales within a B2B environment, with a consistent record of achieving meeting and pipeline targets. Hands-on experience with Apollo or a comparable sequencing and sales engagement platform, including building sequences, managing prospect lists, and interpreting campaign performance. Demonstrated experience executing coordinated multi-channel prospecting through email, phone, and LinkedIn. Practical daily experience using AI-powered writing and research tools such as ChatGPT, Claude, or similar solutions as part of a prospecting workflow. Strong analytical skills, with the ability to interpret campaign and sequence data and distinguish between activity, engagement, and conversion challenges. Excellent written communication skills, with the ability to create concise, personalized, human-sounding outreach that drives responses. Strong ownership, initiative, and comfort working in an environment where processes and systems are still being built. Interest or experience in environmental technology, weather monitoring, energy, governmen