User Acquisition Manager (Meta, New Project)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager (Meta, New Project) based in India. This is a hands-on growth role with full ownership of Meta as a core acquisition channel for a new AI-powered EdTech product. You’ll manage significant paid media budgets while optimizing toward sustainable ROAS, LTV, and scalable growth. The role combines campaign execution, experimentation, funnel optimization, and performance analysis in an automation-first environment. You’ll work closely with product and creative teams to test new concepts, improve conversion, and identify high-potential growth levers. Beyond managing campaigns, you’ll help refine the systems and automation that enable user acquisition to operate efficiently at scale. The environment is global, remote, fast-moving, and highly focused on measurable performance and continuous experimentation. This is an opportunity for an experienced UA professional to have direct impact on a new product’s growth trajectory. Own Meta Ads acquisition end-to-end, from campaign setup and structure through ongoing optimization and scaling. Manage significant monthly paid social budgets with a strong focus on ROAS, LTV, acquisition efficiency, and sustainable growth. Develop, launch, test, and scale campaign structures and acquisition strategies based on performance data. Work hands-on within advertising accounts to monitor performance, identify issues, and implement optimization opportunities. Operate and contribute to the evolution of UA automation systems, campaign logic, and performance processes. Design structured testing frameworks covering audiences, campaigns, creatives, funnels, and acquisition strategies. Partner with product and creative teams to develop and execute creative and funnel experiments. Analyze performance data to identify scalable growth opportunities and translate findings into actionable initiatives. Maintain clear documentation covering campaign logic, testing approaches, processes, and optimization frameworks. During the first three months, take full ownership of Meta performance, build deep knowledge of the product funnels and metrics, independently optimize campaigns, identify scaling opportunities, and contribute improvements to automation and campaign structures. Requirements: 3+ years of experience in User Acquisition, Performance Marketing, or a closely related growth role. Strong hands-on expertise with Meta Ads and demonstrated experience managing and scaling paid social campaigns. Experience managing significant advertising budgets while maintaining a strong focus on performance and profitability. Background working with subscription-based or B2C digital products. Strong analytical and experimentation mindset, with the ability to use data to make informed growth decisions. Solid understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys. Strong Excel or Google Sheets skills for analyzing campaign and performance data. Ability to work independently, take ownership of a channel, and operate effectively in a fast-moving environment. Strong problem-solving skills and a continuous-improvement mindset. English proficiency at approximately B1 level or above. Experience with automation, rules, scripts, or other performance marketing automation tools is a plus. Knowledge of mobile measurement and attribution is an advantage. Benefits: Fully remote work within a global environment. High level of ownership over a core acquisition channel and the opportunity to manage significant budgets. Opportunity to work on a new AI-powered EdTech product with direct influence on its growth trajectory. Automation-first environment with opportunities to work with and improve AI-driven UA systems. Company-provided medical expense compensation. Access to AI subscriptions and other productivity tools. Flexible paid time off, including 21 day