Senior SDR, Player-Coach

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SDR, Player-Coach based in Canada. This is a senior individual contributor role designed for an experienced B2B SaaS SDR who wants to expand their influence without stepping away from sales execution. You will own a personal outbound pipeline and quota while becoming a trusted coaching resource for the wider SDR team. The role combines high-quality prospecting, enterprise account development, peer coaching, and sales playbook development. You will work closely with Account Executives, Marketing, Sales Operations, and revenue leadership to build pipeline that converts. Your expertise will help refine outbound strategies, improve team performance, and establish scalable sales practices. The environment is collaborative, fast-paced, remote-first, and focused on meaningful ownership and measurable results. For a high-performing SDR ready for greater responsibility and a path toward leadership, this role offers a strong next step without leaving the field. Own an individual pipeline-generation quota focused on L&D, HR, and People leaders across mid-market and enterprise organizations. Execute multi-channel outbound campaigns across email, LinkedIn, phone, and video, using thoughtful personalization to engage senior decision-makers. Partner with Account Executives to identify target accounts, develop multi-threaded relationships, and generate qualified enterprise pipeline. Use CRM, conversation intelligence, prospecting, and enrichment tools effectively while continuously identifying opportunities to improve outbound performance. Serve as a benchmark for high-quality SDR execution and provide examples of effective prospecting, messaging, qualification, and account strategy. Coach peers on outbound cadences, calls, emails, account planning, and other aspects of sales development. Collaborate with revenue leadership and Marketing to develop and continuously improve SDR playbooks, messaging, cadences, ICP definitions, qualification standards, and handoff processes. Partner with Marketing, Sales Operations, and Account Executives to improve campaign execution, data quality, tooling, and pipeline quality. Share successful practices, identify performance gaps, and help raise the overall effectiveness of the SDR team. Support the interviewing, onboarding, and ramping of new SDRs as the team grows. Contribute to a high-performance culture through hands-on leadership, knowledge sharing, and consistent sales execution. Requirements: 3+ years of experience as an SDR in B2B SaaS, with a demonstrated history of consistently achieving or exceeding outbound quotas. Strong outbound sales skills, including experience with personalized email, cold calling, LinkedIn prospecting, and multi-channel sequencing. Genuine motivation to continue carrying an individual quota while taking on coaching and team-development responsibilities. Proven ability to coach peers, mentor colleagues, identify process gaps, and proactively contribute to improvements without requiring formal management authority. Strong written and verbal communication skills, with the ability to engage senior executives and create compelling, concise sales messaging. Strong data fluency, including the ability to analyze funnel performance, diagnose conversion issues, and distinguish activity challenges from messaging or targeting problems. Experience selling to L&D, HR, or People leaders is strongly preferred, particularly within L&D, HR technology, EdTech, or Talent-related organizations. Enterprise sales development experience, particularly with organizations of 5,000+ employees, is highly valued. Previous informal leadership experience, such as peer training, onboarding ownership, mentoring, pod leadership, or SDR enablement. Familiarity with Salesforce, Gong, LinkedIn Sales Navigator, FullEnrich, and modern outbound prospecting and enrichment tools. Ex