Channel Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Channel Marketing Manager based in Canada. This is a high-impact channel marketing role focused on accelerating go-to-market growth across North America. You will own partner marketing initiatives across ERP platforms, resellers, and implementation partners, turning relationships into measurable pipeline. The role combines strategic partner engagement with hands-on execution across campaigns, events, webinars, and enablement. You’ll manage programs end to end, from creative concepts and logistics to lead capture, follow-up, and ROI reporting. Working within a distributed global marketing organization, you’ll collaborate closely with sales, channel, content, and product marketing teams. Success will be measured by the quality of partner engagement and the pipeline impact generated through channel programs. This opportunity is ideal for a self-directed B2B marketer who thrives in a fast-moving SaaS environment and enjoys building programs from the ground up. Own North American co-marketing programs with ERP platforms, resellers, VARs, and implementation partners, including joint webinars, roadshows, onboarding campaigns, and co-branded activations designed to generate partner-sourced and partner-influenced pipeline. Build and maintain a comprehensive partner marketing toolkit containing pitch decks, social assets, email templates, value propositions, and other materials that enable partners to independently promote solutions. Plan and execute the North American event calendar end to end, including ERP user groups, channel roadshows, and industry conferences, managing sponsorships, booth design, logistics, lead capture, follow-up, and pipeline reporting. Lead partner-hosted webinars from planning and speaker preparation through promotion, live execution, attendance tracking, conversion analysis, and influenced-pipeline reporting. Develop and deliver enablement resources for North American sales and channel teams in partnership with Content and Product Marketing, ensuring teams have current, accessible, and effective materials. Build strong relationships with marketing contacts at priority ERP platforms and VARs, securing meaningful co-marketing commitments and developing mutually beneficial activation plans. Manage multiple campaigns, events, and partner relationships simultaneously while maintaining strong attention to detail, timelines, budgets, and deliverables. Track channel and event performance against pipeline outcomes, analyze program ROI, and recommend where to increase investment or discontinue lower-performing activities. Communicate program results, insights, and recommendations clearly to sales leadership and the broader marketing organization. Collaborate across a distributed global team and contribute to a culture focused on ownership, speed, adaptability, and measurable business impact. Requirements 3–6 years of B2B marketing experience within SaaS, technology, or a related environment, with meaningful experience in partner, channel, or field marketing. Demonstrated experience owning events from strategy through execution, including conferences, user groups, roadshows, logistics, booth management, lead capture, follow-up, and performance reporting. Proven ability to develop and execute co-marketing programs with technology partners, VARs, resellers, or implementation partners and secure meaningful commitments from external stakeholders. Strong project management and organizational skills, with the ability to manage multiple programs, partners, deadlines, and time zones simultaneously. Excellent written and verbal communication skills, with the ability to create compelling messaging and marketing materials for both internal teams and external partner audiences. Working knowledge of HubSpot, Salesforce, or comparable CRM and marketing automation platforms, with the ability to track influe