MarTech Engineer - AI & Automation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a MarTech Engineer - AI & Automation based in Netherlands. This is a high-impact role focused on building the automation backbone of a modern, AI-powered marketing organization. You’ll combine MarTech engineering, workflow automation, data, and AI agent integration to improve the entire customer journey. Starting within marketing and growth, your work will progressively influence automation initiatives across the wider organization. You’ll design intelligent workflows, connect business systems, and integrate AI capabilities into real-world processes. The role offers broad exposure across Growth, Marketing, Product, and Engineering in a fast-moving, remote-first environment. You’ll have significant ownership over technical solutions that improve scalability, experimentation, efficiency, and measurable growth. It’s an opportunity to help shape how AI-driven automation is adopted across a rapidly evolving technology business. Architect and implement AI-enhanced marketing automation workflows using platforms such as Customer.io, HubSpot, Make, Zapier, or similar tools. Integrate AI models and agents into lifecycle marketing activities, including lead capture, onboarding, messaging, campaign execution, reporting, and churn prediction. Build and maintain intelligent workflows spanning paid, organic, and lifecycle marketing channels. Prototype and deploy lightweight AI agents using frameworks such as LangChain, CrewAI, AutoGen, or comparable technologies. Design data flows, context management, and integrations that enable AI agents to work effectively with CRM, analytics, support, and campaign data. Connect AI agents and automation workflows to internal systems through APIs, webhooks, Make, Zapier, custom scripts, or native integrations. Manage marketing event tracking, attribution, funnel measurement, customer journey analytics, and SEO/content performance monitoring. Develop dashboards and reporting that enable rapid experimentation and data-driven decision-making. Customize and integrate CRM, CMS, landing-page, analytics, and campaign platforms, including Webflow, Unbounce, and Looker Studio. Build internal tools and automation scripts using Python or Node.js to reduce manual work and improve go-to-market efficiency. Maintain and evolve APIs, webhooks, integrations, and marketing data pipelines. Partner with Product, Engineering, and Growth to establish appropriate triggers, access, feedback loops, and infrastructure for AI agents and automation. Champion an automation-first approach and contribute to the roadmap for expanding AI agent capabilities into areas such as support, operations, and onboarding. Requirements: 2–3 years of experience in MarTech, marketing automation, technical growth, or a closely related engineering role. Strong experience with CRM customization, marketing automation, and workflow design. Practical knowledge of APIs, webhooks, event tracking, analytics, and data pipelines. Experience with tools such as Customer.io, HubSpot, ActiveCampaign, Make, Zapier, Pipedream, Segment, RudderStack, PostHog, Amplitude, or Mixpanel. Familiarity with GA4, Google Tag Manager, Looker Studio, Webflow, Unbounce, HTML, CSS, and JavaScript. Strong interest in or hands-on experience with AI tools, agent architectures, prompt engineering, or LLM APIs such as OpenAI, Claude, or Gemini. Knowledge of AI agent frameworks, vector databases, memory systems, context injection, or lightweight agent orchestration is a plus. Ability to write automation and integration logic in Python or Node.js. Understanding of REST APIs, data integration patterns, Git, and technical workflow development. Strong problem-solving and analytical skills, with a mindset focused on optimization, scalability, experimentation, and measurable outcomes. Excellent communication and collaboration skills, with the ability to work effectively