Marketing Specialist - Events

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist - Events based in the United States. This role offers the opportunity to shape demand generation and go-to-market strategy across a large portfolio of industry events. You will develop integrated campaigns that connect event sponsorship opportunities with the needs of target customers and generate qualified sales pipeline. Working across marketing, sales, product, content, editorial, and events teams, you will turn market insights into compelling positioning and campaigns. You will own messaging, campaign execution, content development, sales enablement, and performance analysis across multiple channels. The role combines strategic thinking with hands-on execution, giving you meaningful ownership over campaigns and measurable revenue outcomes. You will use marketing automation, CRM data, SEO, social media, email, and emerging AI tools to improve reach, engagement, and conversion. This is an ideal opportunity for a data-driven marketer who thrives in a fast-paced environment and enjoys connecting marketing activity directly to business growth. Design, execute, and optimize targeted, multi-channel demand generation campaigns that generate qualified MQLs, expand relevant contact databases, and create sales pipeline. Develop campaign messaging, segmentation, keywords, and channel strategies while continuously optimizing performance and ROI. Build and maintain a strong understanding of the vendor landscape, buyer needs, behaviors, and trends across state, local government, and education markets. Develop Ideal Customer Profiles, buyer personas, competitive intelligence, and market insights to inform campaign and positioning strategies. Create and regularly update strategic go-to-market plans for events, including campaign calendars, value propositions, launch objectives, timelines, and success metrics. Define differentiated positioning and messaging for events and sponsorship packages, clearly communicating their value for brand awareness, lead generation, thought leadership, and sales. Develop compelling narratives and channel-specific content for websites, email campaigns, social media, paid media, landing pages, sales materials, media kits, brochures, case studies, blog posts, and other marketing assets. Collaborate with Design, Product, Content, Editorial, and external partners to produce engaging customer-facing and video content throughout the buyer journey. Partner with Sales Enablement and Product teams to develop pitch decks, objection-handling resources, email templates, case studies, datasheets, sales playbooks, and other enablement materials. Support sales training and internal communications to ensure teams understand event value propositions, positioning, and sponsorship opportunities. Coordinate marketing and internal launches for new or enhanced offerings, ensuring cross-functional alignment and conducting post-launch performance analysis. Work closely with Sales, Events, Delivery, and Customer Success teams to align offerings, positioning, bundling, customer expectations, revenue goals, and lead conversion. Establish and monitor campaign KPIs, analyze performance, and provide actionable recommendations to improve marketing effectiveness. Maintain campaign calendars, project documentation, and marketing workflows using tools such as Salesforce, HubSpot, Asana, and Microsoft Teams. Track key metrics including MQL volume and quality, email engagement, social performance, cost per lead, website traffic, conversion rates, revenue generated from MQLs, and database growth. Research and apply emerging marketing automation, SEO, generative AI, and marketing technology practices to improve productivity, creativity, and campaign performance. Requirements 5+ years of overall marketing experience, preferably within B2B services, media, technology, or a related environment. 2+ year