New Business Development Manager, Trade Partnerships (eCommerce)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a New Business Development Manager, Trade Partnerships (eCommerce) based in United States. This is a high-impact business development role focused on expanding access to innovative consumer health technology through retail and eCommerce partnerships. You will shape and execute growth strategies for emerging commercial channels, with ownership of revenue, volume, distribution, and market expansion objectives. The role combines strategic partnership development with hands-on commercial execution, from identifying opportunities through contracting, launch, and long-term growth. You will work across marketing, sales, operations, and other teams to build scalable routes to market and unlock new customer segments. You will also evaluate partner business models and identify how continuous glucose monitoring technology and its data can strengthen broader consumer health offerings. Success requires strong commercial judgment, negotiation skills, analytical thinking, and the ability to build influential relationships with major retail and digital commerce players. With significant visibility and 25–50% travel, this role offers an opportunity to influence the growth of an evolving health technology category. Develop new trade-channel strategy: Lead the strategy and engagement approach for emerging retail, eCommerce, and other trade channels, identifying opportunities to expand access and adoption of over-the-counter continuous glucose monitoring products. Own commercial growth plans: Develop and execute the growth strategy for the commercial wholesale channel, with accountability for revenue, volume, distribution, and market penetration objectives. Build strategic partnerships: Identify, assess, prioritize, and engage prospective partners across retail, eCommerce, wellness, concierge medicine, and related consumer health markets. Manage partnerships end to end: Own partnership development from initial ideation and opportunity assessment through negotiation, contracting, launch, and ongoing relationship management. Lead commercial negotiations: Develop and negotiate complex pricing, distribution, and partnership agreements while balancing commercial performance, strategic value, and long-term relationship potential. Expand product distribution: Develop creative approaches to increase product access and throughput, including co-branded marketing initiatives, alternative distribution models, and new routes to market. Develop compelling business cases: Create persuasive partner propositions and sell-stories that clearly communicate the commercial and consumer value of the offering. Evaluate partner business models: Analyze prospective partners’ businesses and determine how continuous glucose monitoring products and associated data can enhance their broader service propositions. Measure partnership performance: Assess the impact of partnerships on revenue, volume, brand equity, awareness, distribution, and other commercial outcomes, using insights to optimize growth strategies. Collaborate cross-functionally: Partner closely with Marketing, Sales, business development, operations, and other internal stakeholders to ensure partnership initiatives translate into measurable results. Manage external relationships: Build trusted relationships with partners from prospecting through renewals, maintaining strong engagement and identifying opportunities for continued expansion. Support market development: Bring forward innovative ideas for distribution and access expansion as the consumer health and CGM markets continue to evolve. Requirements: Education and experience: Bachelor’s degree with typically 8–12 years of relevant experience ; at this level, a graduate degree may be expected with approximately 4 years of related experience. Strategic partnership experience: Demonstrated success building and executing strategic part