Lifecycle Marketing Lead (Luxury Fashion)

About Inspiration Commerce Group (ICG) We’re a team of ~50 people who’ve done 6 acquisitions in 18 months and scaled from $0 to >$100M in revenue. We’re a global group with businesses across the US, UK, and EU. We buy and build companies that help people find and buy the products they love. Our portfolio includes leading fashion marketplaces like Italist http://www.italist.com, HEWI http://www.hardlyeverwornit.com and Verishop https://www.instagram.com/verishop/?hl=en, affiliate marketing platforms like Stylight https://stylight.com and MyBestBrands, B2B technology solutions like Bonsai https://shopbonsai.ca, and niche Marketplaces in the Creator and Construction spaces like Everpress https://everpress.com and DOZR http://www.dozr.com. ABOUT THE ROLE We're looking for someone to join italist http://www.italist.com/ as a Lifecycle/Ecommerce Marketing Lead. italist is a leading luxury fashion marketplace, connecting shoppers around the world with the best luxury boutiques across Italy and Europe. Acquisition gets customers to italist once — your job is everything after that. You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. If a customer buys once and never comes back, that's on you; if they become a loyal repeat shopper who opens every email, that's on you too! This is a full-time, remote-first role in Canada, the US or the UK. THINGS YOU'LL WORK ON - Email & Lifecycle Marketing: you'll own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability. Roughly 20% of italist's revenue comes from email today; you'll own that number and push it higher — and prove it with holdouts and incrementality, not just last-click attribution. - Retention & Re-engagement: you'll own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating customers who've gone quiet. In luxury, the second purchase is where the economics really start to work. - Loyalty Program Relaunch: you'll relaunch our loyalty program end-to-end — positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement — and make it something a luxury customer actually cares about, not a points scheme they ignore. - Personalization: you'll personalize our marketing campaigns and on-site experience — using browsing behaviour, purchase history and brand affinities so every email and landing page feels curated by a personal shopper, not batched by a system. - Owned Social: you'll run our organic social presence as a true owned channel — content that builds the brand, feeds the funnel, and gives customers a reason to follow us between purchases. - AI Leverage: you'll use AI tooling and agentic workflows to get more out of everything above — drafting, building, analyzing and personalizing at a scale one marketer couldn't touch a few years ago. 1-2 people with the right systems should ship what used to take an entire team. ATTITUDES We don't care what your current job title is, how long you've been working, or whether you've worked in luxury before. We do care about you being tightly aligned with our operating principles: - You're competitive and love to win. You're competitive and are always looking for an edge. You have a high bar (some would say "unrealistic") for yourself and those you work with. - You do whatever it takes. You're willing to do what others won't to achieve what others can't. What we're doing is hard. Really hard. Sacrifices are required in the pursuit of greatness, and we're chasing greatness. - Founder-level ownership. If something breaks, you fix it. If there's an opportunity, you chase it. You (and we) never say "that's not my job". - Curiosity with teeth. You don't just ask why something isn't working — you dig until you know, then you ship a fix. - You ask for forgiveness, not permission. - You're a self-starter. You love b