GTM Automation Engineer, Outbound Marketing

About Wing Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent. As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution. About the Role We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting. You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads. You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive. Responsibilities You will own the entire outbound automation machine, including: 1. Clay Workflows & Lead Infrastructure - Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization - Use APIs, webhooks, and custom code steps to automate data pipelines - Create ICP logic, trigger systems, and multi-step lead flows 2. Multi-Domain Email Infrastructure, Deliverability, Verification - Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF - Build scalable campaign systems in Instantly using Apollo data - Know the ins and outs of email verification: LeadMagic, BounceBan, and more - Maintain deliverability and sending health across all domains - Implement verification, cleansing, and bounce prevention 3. Experiments & Optimization - Ship several outbound experiments per week, measure results - Test variations of copy, subject lines, offers, personas - Build dashboards to track open → reply → meeting → revenue - Identify bottlenecks and improve system performance continuously 4. Copywriting & Messaging - Write clear outbound emails and short-form sequences - Use Clay’s AI rewriting + dynamic variables for deep personalization - Create persona-based messaging frameworks 5. Data & Engineering Tasks - Write small scripts (Python, JavaScript) when needed - Integrate tools through API calls and workflows - Clean, transform, and normalize data - Maintain accurate metrics and reporting Outcomes You Will Be Accountable For Scaling outbound sending volume from 5k → 50k → 250k+ emails/month Improving reply rates and meeting-booked rates through experimentation Reducing cost per qualified meeting Building a predictable outbound funnel that feeds Sales every day Ensuring strong deliverability across all domains and systems Automating manual steps so the outbound engine becomes self-sustaining Requirements Must-Have - Expert-level Clay experience (advanced formulas, automations, integrations) - Strong experience with Apollo and Instantly - Ability to write clean, concise outbound copy in English - Experience setting up email domains, DNS, verification, warming - Ability to write scripts with Python/JS - Strong data skills (normalization, dedupe, cleansing, schema design) - Experience running large-scale outbound campaigns - Strong analytical and experimentation mindset -