Principal Product Designer

ABOUT GEN: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. ABOUT THE ROLE: We’re reimagining how people connect with and protect what matters most. As part of a global company known for brands like Norton, LifeLock, Moneylion, and Avast, we’re building new products and experiences that address real-world challenges with clarity, purpose, and empathy. We’re also on a mission to become an AI-first company—infusing intelligent systems, automation, and personalization into everything we do. From how we design user experiences to how we protect identities and enable secure financial wellness, AI is central to our strategy, and design plays a key role in making it accessible, trustworthy, and human. This is an opportunity to join an established yet entrepreneurial environment, where your craft is valued, your impact is felt, and your ideas help shape the future of digital security and secure financial wellness. We’re looking for a Principal Product Designer with exceptional interaction and visual design craft and a strong track record of solving hard user and business problems in consumer products. KEY RESPONSIBILITIES: As a Principal Product Designer, you’ll play a critical role in defining and delivering user-first solutions across mobile, desktop and web platforms. You’ll collaborate closely with product, research, and engineering partners to translate strategy into thoughtful, high-quality experiences. - Shape strategy through design: Translate complex problems and abstract ideas into elegant, usable solutions grounded in user needs and business goals. - Raise the bar for craft: Own end-to-end experience quality—from flows and information architecture to interaction details and visual polish—so that every touchpoint feels cohesive, confident, and human. - Design intelligent experiences: Bring clarity and usability to AI-powered products by designing interactions that feel natural, transparent, and trustworthy. - Think systematically: Design scalable design patterns and frameworks to make more room for the hardest problems. - Turn insights into impact: Translate complex problems and abstract ideas into simple, usable, and delightful solutions grounded in user needs and data. - Prototype and test with AI: Explore new possibilities through discovery, rapid prototyping, and user testing—especially around how AI can simplify tasks or personalize experiences. - Collaborate and influence: Partner across disciplines to align design outcomes with user needs, business goals, and AI capabilities. - Champion design quality: Ensure every touchpoint is cohesive, accessible, human-centered and beautiful. Give and solicit feedback to ensure we maintain a high b