Media Operations Specialist

ABOUT GEN: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. ABOUT THE ROLE: The Media Operations Specialist is responsible for monitoring and optimizing budget fulfillment, advertiser performance, and GPM across Gen Digital's paid media network, spanning Personal Finance, Credit Cards, and other lines of business. This role works cross-functionally with Ad Operations, Media, Tools, Yield, Product, and Sales to execute against advertiser budget allocations, test and optimize ad products, and manage inventory flows. The Media Operations Specialist also partners closely with the Media Ops Manager on process innovation, strategic media planning, and the development of channel strategies that support business growth. KEY RESPONSIBILITIES: • Drive GPM, advertiser performance, and revenue goals month over month across Personal Finance, Credit Cards, and other lines of business. • Manage inventory health by tracking publisher supply, maximizing fill rates, evaluating new inventory sources, and optimizing existing placements. • Monitor performance and make data-driven optimization decisions based on budget fulfillment, advertiser performance, and GPM. • Analyze data across verticals and campaigns to surface meaningful insights, identify patterns, and translate findings into strategic recommendations that inform decision-making and drive improved outcomes. • Optimize ad product performance, including offer row positioning, qualifier pages, and whole-row clickable formats, and collaborate with the Paid Media team to develop new tactics and features that improve publisher revenue and advertiser performance. • Coordinate with Yield, Account Strategy, Media, and Ad Operations on campaign changes, including pricing and budget updates, compliance changes, and more. • Assist with the billing process across all supply partners to ensure timely processing and payment. • Manage administrative ticketing in Salesforce and JIRA, including rate updates, campaign pauses, budget changes, traffic adjustments, and target allocations. • Partner with Paid Media teams on testing initiatives to improve revenue and advertiser performance across network sites. • Support Paid Search, Paid Social, and Programmatic channels to drive new channel growth, improve reporting, and assist Media Buyers in developing media plans. • Collaborate with Data and Engineering teams to advance reporting capabilities and tool enhancements. • Communicate tactical updates, wins, and roadblocks to the Media Ops Manager on a weekly basis. • Partner with the Media Operations Manager and Lead on the strategic and tactical development of process improvements, helping to shape how the team operates and sca