Sr. Principal Analyst, Product Analytics

Sr. Principal Business Intelligence Analyst, Product Analytics - Engine by MoneyLion Location- New York Hybrid - 3 days in office About Gen Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate — leveraging it to move faster and deliver meaningful results. When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career — from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we'd love you to be part of Gen. How We Work Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work. About the Role • Engine by MoneyLion is seeking a Sr. Principal Business Intelligence Analyst to serve as the senior-most individual contributor within the Product Analytics organization. • Engine provides the infrastructure that connects consumers with personalized financial products through a network of financial institutions and distribution partners, matching millions of consumers with lending, deposit, credit card and other products via an API-driven marketplace. • This role sits at the intersection of product innovation, business strategy, and analytics leadership — one of the highest-impact individual contributor positions within the organization, helping shape how Engine measures product success, evaluates customer experiences, and makes strategic product investment decisions. • Key cross-functional partners: Product, Engineering, Revenue, Operations, and Executive leadership. Key Responsibilities • Drive Product and Business Strategy — serve as a trusted strategic advisor to Product, Engineering, and Executive leadership; influence roadmap prioritization through data-driven recommendations and opportunity sizing; evaluate strategic investments and new product concepts through rigorous analysis and business case development. • Lead Product Analytics Across Multiple Domains — own analytics strategy across multiple product areas and consumer journeys; define and evolve North Star metrics, KPI frameworks, and measurement standards. • Establish Analytics and Experimentation Standards — lead the design and evaluation of complex A/B tests and experimentation programs; partner with Product and Engineering during discovery and launch planning; deliver executive-level readouts connecting results to business decisions. • Influence Product Development Lifecycle — partner with Product Managers from discovery through launch and post-launch optimization; define measurement plans, success metrics, tracking requirements, and KPI frameworks for strategic initiatives. • Lead Complex Investigations and Performance Analysis — conduct deep-dive analyses into customer behavior, marketplace dynamics, and product performance; serve as the escalation point for complex data investigations, quantifying im