Principal Web Data Specialist

Principal Web Data Specialist About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results. When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we'd love you to be part of Gen. How We Work: Our hybrid work model (3 days in the New York office) gives us the face to face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. At the same time, it offers the flexibility you need to focus and do your best work. About the Role: This is a data analyst role, not a data engineering role and not an SEO role. We need a data person who has some SEO knowledge, not the other way around. Background in non-digital industries is not a blocker in itself, but you should have at least some exposure to web data and be comfortable picking up the domain quickly. Basic software engineering knowledge is a plus as well. Join the Organic Growth, SEO/AEO/Content Optimization team as the data and analytics lead for a global portfolio of consumer brands including Norton, LifeLock, Avast and MoneyLion. Own the integrity of the data pipeline and architecture that powers SEO, AEO and content strategy across Gen's brands. Build, maintain and deliver the reporting and dashboards that turn that data into decisions. Lead cross-org analytics projects and work with a distributed team across the US, Europe and UK to keep priorities aligned and communicate the team's value. About the Team: We are a team of SEO/AEO analysts and content strategists, working closely with content, engineering and central data teams. We build our own tooling, including a custom Google Cloud data platform that powers SEO/AEO reporting & analytics as well as AI-search visibility tracking across the portfolio. Key Responsibilities: - Own and evolve the team's data warehousing and reporting infrastructure: developing and maintaining SQL queries, cross-platform data pipelines, and cloud functions/API connections that power SEO and AEO performance tracking across the brand portfolio. BigQuery/GCP and Power BI are must-haves; Snowflake is a nice-to-have. - Lead analytics platform migration projects from a stakeholder perspective, representing the Organic Growth team's requirements with the central data organization, ensuring data quality and continuity throughout transitions, and coordinating pipeline setup to prevent any gap in reporting coverage. - Work closely with AEO and content strategists to build and maintain performance dashboards in Looker Studio, Power BI and Periscope; translate complex datasets into clear, decision-ready views for SEO/AEO leads, content teams and leadership. - Drive SEO/AEO/content analytics projects end to end, from architecture to reporting, visualizations and insights. A strong understanding of SEO, AEO and digital cont