Sr. Director Growth Marketing & Acquisition

ABOUT GEN: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. About the Role: This role owns the engine that drives customer acquisition across Norton's current product portfolio. You are accountable for how the business performs today: hitting acquisition targets, running go-to-market for product features and enhancements, owning core promotional windows like Black Friday, capturing seasonal demand, and continuously improving performance across paid, earned, and owned channels. You understand the full picture of how acquisition works: how messaging, creative, pricing, and offers interact to move units and bookings. You run annual and quarterly planning, brief the media team, and keep all product assets and messaging accurate and fresh across markets. You make the day-to-day acquisition engine run, and you make it run better every quarter. What You'll Do: Annual and Quarterly Planning • Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix, and testing priorities. • Lead the briefing process for the media team, translating business priorities into clear goals, audience direction, messaging, and performance expectations. • Define acquisition priorities across core promotional periods like Black Friday and holiday, and seasonal campaigns like summer travel and back to school. Go-to-Market for Features, Enhancements, and Campaigns • Lead go-to-market planning and execution for product feature launches, product updates, and seasonal campaigns, including positioning, messaging, channel approach, asset briefing, and launch coordination. • Maintain and optimize evergreen product and brand messages that drive acquisition across channels. Bring learnings within and across channel creative to ensure constant improvement in acquisition performance. • Define target audiences and messaging for each initiative and ensure consistent execution across paid, owned, and earned channels. • Drive creative updates in sync with product and seasonal cycles so assets stay fresh and perform well. • Work with Product, Brand, and Regional Marketing to make sure launches are executed clearly and on time. • Own briefing with creative agency. Set objectives and creative strategies to share with internal agency for creative development and execution. Review creative and provide guidance for optimization, simplification and/or consistency as needed. Acquisition Strategy and Channel Leadership • Own acquisition strategy for Norton's current product lines across paid, earned, and owned channels, connecting channel roles, funnel stages, and investment decisions into a coherent full-funnel approach. • Make strategic de