Revenue Marketing Lead

Be Part of a Mission-Driven Team At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change. Here’s why you’ll love working with us: - Stability & Growth: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth. - People-First Culture: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development. - Global Collaboration: Work with talented team members in the US and the Philippines who share your drive for excellence and impact. - Mission-Focused Work: Every role here supports organizations making the world a better place. If you’re ready to grow your career while making a difference, we’d love to hear from you! Watch Our "Meet the Team" Video https://vimeo.com/1059846216/d84c59a1e7?share=copy ROLE Tradewing is seeking a revenue-driven marketing leader to build and scale a qualified inbound engine, increase ACV through packaging and positioning, and shorten the sales cycle. This is not a brand role. This is a revenue ownership role. You will design and execute a marketing system that: - Increases qualified inbound leads to 25–40 per month - Raises ACV from $3.5K to $6K–$9K - Reduces sales cycle from 60–120 days to 45–75 days - Supports one sales rep efficiently RESPONSIBILITIES - Revenue Strategy & Planning - Own marketing-driven pipeline targets - Translate ARR goals into monthly lead and conversion targets - Align marketing tightly with sales execution - Packaging & Positioning - Redesign pricing tiers (Core / Engagement Suite / Unified Platform) - Develop value-based messaging to support higher ACV - Build competitive positioning (Higher Logic, Hivebrite, Forj, GrowthZone etc.) - Inbound & SEO Engine - Lead bottom-of-funnel SEO, AEO and GEO strategy (comparison pages, alternatives, ICP keywords, FAQ’s) - Improve demo conversion rate - Build lead scoring and qualification frameworks - Sales Cycle Acceleration - Develop case studies with measurable ROI - Create ROI calculators and migration guides - Build pre-demo education content to shorten time-to-close - Data & Analytics - Track full-funnel metrics (traffic → demo → close) - Optimize based on conversion data - Report on marketing ROI clearly and consistently SETUP - This is a work-from-home setup - Target of 42.5 billable hours per week This role follows a consistent daily rhythm that aligns with US Eastern business hours while giving you time for rest, personal tasks, and balance throughout your day. Here’s what a typical day looks like: - Start your day with a 4.5-hour work block: 9:30am–2:00pm (PHT) - Enjoy your afternoon free: 2:00pm–8:00pm (PHT) - Finish your workday with another 4.5-hour block: 8:00pm–12:30am (PHT) - Sleep/rest: 12:30am–9:30am (PHT) This structure offers a long midday break while supporting strong collaboration with US-based teams during their business hours. - Work-from-home setup What Your Typical Day May Look Like [https://app.ashbyhq.com/api/images/user-content/4802dda9-c742-4abd-893c-f4d51c51e50e/7c96ff15-ef2b-4173-8fdb-1cd88d5ebcbe/split.png] Note: All of these times would shift 1 hour later when the time difference switches to 13 hour differences from 12 hour differences REQUIREMENTS - 2–5 years in B2B SaaS marketing - Based in the Philippines with consistent availability for a long-term role - Strong academic background who graduated with an outstanding General Weighted Average - Experience scaling companies from $1M–$5M ARR - Proven ownership of pipeline or revenue targets - Experience with ACV expansion and pricing strategy - Strong understanding of SEO/AEO/GEO, conversion optimization, and lifecycle marketing - Comfortable operating in a lean environment ORG OVERVIEW Meet the Team https://vimeo.com/835863867/6c378ea