Channel Partner Marketing Manager

About Us Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com . Position Summary The Channel Partner Marketing Manager is responsible for developing and executing strategic partner marketing programs that drive partner engagement, demand generation, pipeline growth, and revenue performance. This role collaborates closely with crossfunctional teams and external partners to create and implement co-marketing initiatives, partner enablement resources, and go-to-market campaigns that support business objectives. The position leverages data, market insights, and partner feedback to optimize program effectiveness, strengthen partner relationships, and expand the organization's channel marketing impact. Essential Duties and Responsibilities Develop and execute comprehensive channel partner marketing strategies that drive partner recruitment, onboarding, enablement, engagement, retention, and joint demand generation to support revenue growth and market expansion. Design, create, and manage integrated co-marketing initiatives, including co-branded campaigns, partner toolkits, sales enablement resources, newsletters, presentations, digital assets, and partner communications that strengthen partner effectiveness and brand alignment. Partner cross-functionally with Partnerships, Sales, Product Marketing, Demand Generation, Marketing Operations, Creative, and Web teams to ensure partner marketing programs align with strategic business objectives, go-to-market initiatives, and revenue targets. Collaborate with partner relationship and account management teams to assess partner needs, identify growth opportunities, and develop marketing programs that increase partner adoption, engagement, and solution promotion efforts. Plan and support partner launches, marketplace initiatives, webinars, product campaigns, sales plays, and partner-led marketing activities that increase market visibility, lead generation, and pipeline contribution. Develop and maintain scalable onboarding, training, certification, and go-to-market resources that enable partners to effectively understand solution positioning, messaging, value propositions, and available marketing programs. Ensure all partner-facing marketing materials, communications, and campaign assets remain accurate, compliant, brand-consistent, and aligned with approved corporate messaging and product positioning. Lead the execution of partner marketing projects by managing intake processes, timelines, deliverables, stakeholder communications, approvals, and asset maintenance across multiple concurrent initiatives. Monitor, analyze, and report on key performance indicators related to partner campaigns, co-marketing programs, partner engagement, lead generation, pipeline influence, and return on marketing investment. Leverage campaign analytics, partner feedback, market insights, and performance data to continuously optimize marketing effectiveness, improve partner engagement, and identify opportunities to scale and enhance channel marketing programs. Establish and maintain strong relationships with strategic partners and internal stakeholders to foster collaboration, maximize program adoption, and achieve shared business objectives. Stay informed of emerging trends, technologies, competitive developments, and industry best practices in channel marketing, partner ecosystems, B2B SaaS, HR technology, and demand generation to drive innovation and