Chef Instructor (Sur La Table)

With over 58 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food. Position Overview As a Chef Instructor at Sur La Table, you are the in-store expert and advocate for all things education. You deliver #bestincenter service by sharing product knowledge, brewing techniques, knife skills, and personalized instruction that supports all company initiatives. The Chef Instructor plays a key role in driving sales of espresso machines, coffee makers, coffee grinders, knife skills, and cooks tools through active demonstrations, coffee classes and knife skills classes. Key Responsibilities Customer Experience & Brand Representation · Represent Sur La Table’s brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty. · Lead engaging and informative culinary and coffee-focused demonstrations that showcase our expertise and elevate the in-store experience. · Deliver high-quality, hands-on classes that teach fundamental and advanced cooking techniques, including essential knife skills. · Educate customers on a variety of brewing methods, including pour-over, French Press, AeroPress, espresso, and cold brew. · Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin Sales & Business Performance · Promote and sell cooking tools, coffee products, equipment, and accessories as part of class experiences and demos. · Support the store in achieving revenue goals by driving customer engagement and conversion through education. · Consistently meet or exceed monthly sales goals, contributing to overall store revenue. Performance is measured by key KPIs such as individual sales volume, average transaction value, and customer conversion rates. Team Engagement & Store Support · Partner with store leaders to ensure alignment between culinary programming and store priorities. · Collaborate on merchandising strategies that highlight key tools and products featured in classes. Operations & Compliance · Ensure compliance with food safety standards, local health codes, and sanitation regulations. · Properly handle all tools, ingredients, and kitchen equipment to maintain a safe and efficient work environment. · Maintain accurate inventory levels, minimize shrink, and control supply and culinary expenses. · Ensure store safety and cleanliness, addressing any maintenance needs promptly. · Adhere to applicable wage and hour laws. Accurately records time worked according to SLT Policy. · Model and ensure consistent adherence to all Sur La Table policies and standard operating procedures (SOPs). Physical Requirements · Ability to communicate verbally and work cooperatively with associates and customers · Ability to remain standing for up to 4 hours at a time · Ability to move about the store directing class participants while selling to customers and retrieving merchandise from stockroom or sales floor · The capability to accurately perceive and differentiate variations in intensity or quality of flavors or odors, or to identify specific tastes or scents using the tongue or nose. · Ability to grab, reach, push, pull, bend, stoop, kneel, and crouch to retrieve and replenish merchandise from stockroom or sales floor. · Ability to use hands to seize, hold, grasp, turn, or otherwise to chop, whisk, slice, stir, juice and/or demonstrate other techniques. · Ability to lift and/or move merchandise weighing up to 50 lbs. · Ability to ascend/descend ladders to retrieve and/or move merchandise · Ability to operate a computer, POS system, keyboards, merchandise sc