Social Media Manager & Marketing VA

About the Role Rachel is a fractional CMO consultancy helping brands grow through smart, intentional marketing. We're looking for a creative and organised Social Media Manager & Marketing VA to support day-to-day content creation, social media management, and campaign monitoring across multiple client accounts. You'll work closely with the client to bring content to life — sourcing existing assets, editing them into polished social posts, monitoring ad performance, and keeping KPI reporting on track. This role is perfect for someone who lives on social media, has a good eye for content, and wants to grow within a dynamic, fast-moving marketing environment. What You'll Do Content Creation & Social Media • Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.) • Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content • Use Canva (and provided templates) to produce on-brand graphics and posts • Write engaging captions and copy that align with each client's brand voice • Maintain a consistent content calendar across accounts Paid Ads Support • Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities • Set up new ad campaigns and creative as directed • Ensure content and creative assets are properly uploaded and live Reporting & Admin • Pull performance reports from Meta, Google, and other platforms • Compile KPI summaries using AI tools and/or existing reporting templates • Track key metrics and flag notable trends to Rachel on a regular basis • Assist with general admin and workflow coordination across client accounts Must-Haves • Strong understanding of social media platforms and what performs well organically • Proficiency in Canva — able to work within templates and maintain brand consistency • Clear, engaging writing skills — captions, copy, and outreach emails • Familiarity with Meta Ads Manager and Google Ads (campaign setup and monitoring) • Highly organised with strong time management across multiple accounts • Available Mon–Fri, 10 AM – 2 PM Eastern Time Nice-to-Haves • Experience with Adobe Illustrator, Photoshop, or other professional design tools • Background in multi-client or agency environments • Experience pulling and formatting marketing KPI reports • Familiarity with scheduling tools (Later, Buffer, Hootsuite, or similar) Application Note Please include a portfolio or work samples with your application — even a few examples of social posts, Canva designs, or content you've created. These don't need to be extensive; we just want to see your eye for content and your style. If you're someone who thrives in a fast-paced creative environment, loves social media, and wants to contribute to real client results, we'd love to hear from you.