Marketing & Automation Specialist

About the Role We are seeking a high-level Marketing & Automation Specialist who is fluent in the digital ecosystem and can support our internal operations across automation, marketing, website management, and course creation. You will be responsible for helping build and optimize our digital presence, streamline workflows, and support ongoing projects in the marketing and automation space. This is a part-time, long-term position for someone who is highly skilled, dependable, and eager to own the digital side of the business. Key Responsibilities Marketing & Branding ● Assist with overall digital marketing strategy and execution ● Prepare marketing assets (graphics, banners, landing pages, funnels) ● Set up and manage email marketing campaigns ● Assist in building marketing pipelines ● Coordinate content publishing across platforms Automations & Integrations ● Build, manage, and optimize Zapier workflows, CRM automations and API integrations ● Assist with automation mapping (marketing, operations, onboarding, CRM) ● Troubleshoot automation issues and propose improvements ● Build automated funnels across platforms like Wix, Calendly, Suitedash, etc. Website Development & Management (WIX) ● Build new site pages and update existing pages ● Manage site structure, internal linking, and page performance ● Implement SEO basics (titles, meta tags, keywords, speed optimization) ● Troubleshoot website issues ● Maintain plugins, integrations and dashboards ● Build funnel pages and custom functionality inside Wix Course / Program Building ● Receive raw content (videos, text, audio, outlines) ● Edit and turn content into structured course modules ● Build full courses inside online platforms (Kajabi, Wix, Teachable, Thinkific, or similar) ● Add worksheets, quizzes, templates, checklists ● Upload and organize learning materials ● Assist in creating polished, professional digital products SEO & Digital Presence Support ● Conduct keyword research and basic competitor analysis ● Optimize website pages for search visibility ● Ensure all digital assets follow SEO-friendly structure ● Assist with content improvement and ranking opportunities Required Skills & Experience The ideal candidate must have experience in: Technical Skills ● Zapier, Make.com, CRM automations ● Wix website builder (required) ● Basic SEO ● Funnel building ● Video editing (basic to intermediate) ● Course platform management ● Email marketing tools (Mailchimp, Wix Email, HubSpot, etc.) ● Google Workspace ● Landing page design and optimization Soft Skills ● Excellent English communication ● Creative problem solver ● Strong attention to detail ● Proactive, organized, and reliable ● Ability to manage deadlines independently ● High accountability and integrity Work Schedule ● Part-Time (flexible hours) ● Must be available during PST working hours for check-ins, updates, and communication