Ontario Reign - Sr. Marketing Coordinator

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! JOB DESCRIPTION The Senior Marketing Coordinator supports the execution of the Ontario Reign's digital marketing initiatives, including social media, email marketing, content creation, and digital fan engagement. This role coordinates day-to-day digital marketing activities, assists in developing and implementing content strategies, and manages the team's social media and email platforms to help grow the Ontario Reign's digital audience, increase fan engagement, support ticket sales initiatives, and strengthen brand awareness. Working closely with the Manager, Marketing, the Senior Marketing Coordinator creates and publishes engaging multimedia content, executes paid and organic social campaigns, manages email marketing efforts, monitors campaign performance, and collaborates with internal departments to support integrated marketing initiatives. This position assists with driving audience engagement, increasing website traffic, and supporting revenue-generating efforts through effective digital marketing execution and content production. ESSENTIAL FUNCTIONS Produce, edit and publish engaging short-form video and digital content for Instagram, TikTok, Facebook, X and other emerging platforms using Adobe Premiere Pro, CapCut or comparable editing software. Designs and implements content strategy to align with department’s business goals. Produces and edits compelling photography and videography in accordance with strategy. Create reports on KPIs and ROI for social media initiatives. Collects and analyzes data and tracks performance of various initiatives. Develop and implement changes to improve business results. Curates and follows a monthly social media, paid media & email content calendar. Research current trends and audience preferences to stay up to date with latest social media best practices and technologies. Support the Manager of Marketing with executing email marketing, campaigns, including building campaigns, scheduling and reporting" Responsible for working events which include escorting media, editing photos / websites and social media posts during award shows. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY The Sr. Marketing Coordinator must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities: Highly Proficient in MS Word, Excel, PowerPoint, Outlook Demonstrated proficiency in the Adobe Creative Suite (Photoshop, Illustrator, & InDesign) Understanding and experience managing social media platforms. Strong copywriting skills for social media and email marketing. Strong communication skills, both verbal and written, including ability to communicate effectively with internal customers, outside agencies, organizations, and vendors with a strong customer service orientation. Ability to analyze campaign performance us